Copywriter

Small business success begins with better banking. That’s where we come in. BlueVine is a leader in small business banking - providing smart, fast and easy-to-use solutions specifically designed with small business owners in mind. We’ve helped 125,000+ businesses since we started in 2013, funding more than $6.5 billion in working capital through our pioneering online platform. Headquartered in Redwood City, CA, BlueVine is backed by leading investors including Menlo Ventures, Lightspeed Ventures, Citi Ventures, SVB Financial, Nationwide Insurance, M12 (Microsoft’s Venture Arm).

BlueVine is looking for a seasoned copywriter who has experience translating complex concepts into clear, succinct, and consistent copy across multi-channel customer experiences. You excel at writing conversion-focused copy, and have helped companies increase customer acquisition and retention. You’re passionate about understanding the needs of small businesses and speaking their language.

WHAT YOU'LL DO:

• Write compelling, clear, and strategic copy that drives business results and supports key marketing initiatives while maintaining BlueVine’s voice and tone
• Collaborate with brand, communications, product, and marketing teams to distill complex features into content across all marketing channels in an engaging way that drives conversion
• Drive end to end project management and execution of copy requests, feedback, and across various mediums including blogs, contributed content, emails, digital ads, web, social media, and in-product communications
• Champion the value of consistent messaging, and ensure its implementation across all forms of media
• Digest performance metrics and optimize copy to ensure high performance on digital ads, emails, and web pages
• Help to evolve our brand voice and ongoing communication and content strategies
• Bring new content and thought leadership ideas and formats of storytelling to BlueVine and its leaders
• Contribute to the management of weekly/monthly editorial calendars across our owned channels
• Edit and proofread all content supplied by team members and external partners for voice and tone

WHAT WE LOOK FOR:

• 5-7 years writing copy for a brand in an in-house creative department or agency
• Bachelor’s degree, with English/Advertising/Journalism focus is a plus
• You’re collaborative and have experience partnering with designers, product marketing, and communications
• Experience ideating for integrated campaigns and new product launches
• You have experience testing copy (know the basics of A/B testing) and love seeing which subject lines and CTAs perform
• You iterate based on results, and have ideally done this for growth marketing campaigns
• You have excellent writing and editing skills; Your writing is concise and clear but can also be witty and punchy, and you’re not afraid to push industry boundaries
• A positive attitude and a level head, with the ability to clearly present and defend your work when you really believe in it
• You can adjust BlueVine’s brand voice and tone based on medium and audience
• You’re a fast learner and are interested in learning about the financial needs of small businesses
• You take initiative, keep organized, and can handle multiple projects at once
• You’re strategically minded, with strong problem-solving skills and close attention to detail

BENEFITS & PERKS:

• Remote onboarding and employment until further notice
• Receive over $1,000 annually for a wellness benefit of your choice
• Monthly WFH Stipend 
• Generous PTO and holidays
• Excellent health coverage and life insurance benefits
• Generous, paid parental leave which covers up to 15 weeks
• 401K with an immediate 3% company match

Once we Return to Office:

• Commuter benefits - CalTrain passes for SF employees and a monthly parking allowance 
• Weekly catered lunches
• Unlimited snacks in fully stocked kitchens
• Pet-friendly HQ