Paid Ad Specialist

Job Description:

The Digital Marketing Specialist will assist Bob Mills Furniture in all areas of online marketing including but not limited to: developing and launching marketing digital and email campaigns; recommending and buying digital ad placement for social media, Google AdWords and other paid channels; monitoring and engaging customers on social media platforms.

QUALIFICATIONS/EXPERIENCE

• Bachelor’s Degree in Marketing, Business, Mass Communications, or some combination of experience and education
• 1-2 years of Google AdWords/PPC experience – (Google Ads certification a plus)
• 2 years of experience with commercial Facebook, Twitter, Pinterest and Instagram platforms for business
• Strong to expert level of knowledge of Microsoft Office Suite
• Proven excellent written and verbal communication skills
• Ad copywriting and proofreading skills
• Email Marketing campaign building experience
• Online reputation management experience

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop new pay-per-click (PPC) campaigns and maintain/optimize existing PPC campaigns
• Execute paid search campaign recommendations and optimizations in Google Ads
• Identify important keywords and phrases for both PPC and organic search optimization. Carry-out completion of or make recommendations to appropriate personnel for the resulting action items
• Maintain corporate social media pages including Facebook, Twitter, Pinterest and Instagram, including communication with customers
• Develop and execute social media campaigns and contests to engage customers and increase social media presence
• Manage and maintain numerous accounts, including measuring, testing, revising, and repeating to continually improve campaign performance
• Continuously optimize content to ensure maximum rankings for targeted keywords
• Execute all digital plans for Google Ads, Email, Facebook, OTT and other RTB platforms as needed
• Recommend, develop and implement digital strategies to improve online customer experience
• Work with marketing team in development of ad campaigns and marketing plans

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• Google AdWords: 2 years (Preferred)
• SEO: 1 year (Preferred)
• Online Advertising: 1 year (Preferred)
• Facebook Advertising: 2 years (Preferred)

Work Location: In person

Salary : $50,000 - $60,000