Account Planner

Who We Are:

Established in 1990, Nashville-based BOHAN Advertising is an independent, full-service advertising and marketing agency. We are straight-talking, advertising experts that grow the brands we serve by creating ideas that work. What makes us different? Nimbleness, no egos and our clients always have a seat at the table. We have major clients in tourism/hospitality, healthcare, retail and restaurants. Accolades include Advertising Age Silver Award for Agency Culture, Advertising Age Southeast Small Agency of the Year and Modern Healthcare Agency of the Year.

Thinkers, Writers, Hypothesizers, Dreamers, Doers are welcomed. We are looking for a strong critical thinker, insight miner and creative solver to join our growing team.

What You Do:

• Uncover insights and identifies strategic opportunities based on these insights.
• Provides strategic support and champions the “big creative idea.”
• Continually identifies and shares new trends, technologies and opportunities, demonstrating how it applies to our client’s business and sell-in perspective.
• Drive positioning ideation to uncover strategic opportunities, when needed.
• Create brand and project strategy briefs that are smart, thoughtful and inspire great work. The kind account people get and creatives love.
• Solution-oriented idea generation - identify challenges and work with the team to come up with innovative solutions to grow the brand.
• Lead or participate in brainstorm sessions that result in areas of opportunity for the brand and innovative ways to reach the target audience/s.
• Participate in and sometimes lead research projects related to client’s business, including analyzing results when needed.
• Develop relationships with suppliers and vendors.
• Develop thought leadership pieces, when relevant.
• Use whatever means necessary (owned tools and secondary research) to identify

and assess target characteristics and needs, strength of competition, and identifies cultural attitudes and behaviors toward brands.

Who You Are:

• Proven thought leadership on high profile brands with a track record of strategic and provocative thinking.
• A self-starter who multitasks and goes above and beyond on tasks.
• Loves to problem solve with a “think on your feet” mentality.
• Innate curiosity to want to understand people, culture and the world overall and most importantly, a burning desire to dig into what makes them tick.
• Is a storyteller, has the ability to consume a ton of information, distill it, see the bigger picture and tell a clear, compelling, strategic story.
• Tremendous stage presence in meetings.
• Capable of building relationships with clients at a senior level and the ability to build their trust to help to navigate their thinking.
• You never just take and execute orders, you are expected to inspire and add value at every turn.
• Team player working well with different types of people (account and creative) yet has the ability to challenge the teams in a trusted, collaborative way.
• Intuitive ability to understand people (co-workers, clients, consumers).
• Desire to constantly bring new ideas to the table beyond the day-to-day needs.
• Experience with qual/quant research methods (tracking studies, focus groups, in-depth interviews, ethnographic research – any type of interviewing skills) and have ability to see and adapt insights.
• Endless curiosity and a burning desire to unearth insights and transform them into disruptive advertising, marketing or business ideas.
• Ability to effectively support presentation of research results to customers, clients and other employees of the organization.

Required Skills:

• 5-7 years of account planning experience within an agency environment.
• Bachelor of Arts or Sciences. MBA or Master’s a plus.
• Planning experience across multiple industries a plus.
• Exceptional writing, communication and persuasive skills.
• Proficient in Microsoft Word, Excel, Outlook, and PowerPoint. Mac experience helpful.
• Ability to read, analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data.
• Ability to draft research reports, presentations, white papers and general business correspondence.

Benefits:

Health Insurance (agency contribution of 50%-75%)

Host of supplemental policies to include, Long-term, Short-term & Life

401k with 50% match

Paid Vacation and Sick time

Ongoing training opportunities

Competitive Family & Medical leave policies

10 paid holidays