Digital Marketer

Digital Marketing Analyst (Philadelphia, PA)

Level: Analyst - Graduate with 4 year degree

Contract: Permanent

Hours: Full Time

Salary: 45-65K

Location: Greater Philadelphia, PA is preferred

Start date: October 2022

Overview of Boomtown Internet Group

Boomtown Internet Group is a virtual digital marketing, advertising, and web design agency located in the greater Philadelphia area. Female founded and owned since 2001, we have helped small and medium-sized businesses grow for two decades. We have clients in eCommerce, B2C, and B2B industries across the country. Learn more about our work, services, and team at our website: www.BoomtownIG.com.

Overview of Role

We’re looking for a motivated and creative Digital Marketing Analyst with a degree in Business and an interest or experience in digital advertising, search engine optimization, and social media marketing to join our close-knit team. This role is ideal for an organized and mature graduate looking to gain valuable marketing skills and learn how small and medium-sized businesses grow and operate across a variety of industries. We will train you in SEO, PPC, and social media with a combination of online courses and direct client work. You will need to truly understand your clients’ businesses and maintain a positive relationship with their teams. You will create digital marketing campaigns from the ground up and test new marketing strategies on a monthly basis. You will collaborate with our close-knit team to strategize, implement, monitor, and report on your digital campaigns. You may also be required to meet with clients at their locations (usually near or around the Philadelphia area) to review strategy and project plans periodically. Ultimately, you will grow into the role of a Digital Marketing Account Manager responsible for growing their client’s online presence and generating leads. If you think you can bring an enthusiastic attitude and new ideas to Boomtown Internet Group please send your resume along with some highlights about what you can offer and how you will handle working from home.

Specifics of Role

You will be responsible for the planning and delivery of creative campaigns along with the day-to-day management of your clients. You will spend your days immersed in content marketing plans, social media insights, and developing strategies while building client relationships. You will be constantly learning new tools and strategies and gaining new certifications. While your primary role is to provide digital marketing expertise, our clients look to us for advice on all aspects of their business so you should be confident and comfortable providing data-backed insights and ideas for web design, development, and user experience.

Key Areas of Responsibility:

• Project management including time/cost budgeting to ensure contracts are being fulfilled while remaining profitable
• Development, delivery, and management of creative campaigns to provide value to consumers in a way that builds trust in the client’s brand
• Content marketing research, planning, and management for social media, blogs, email marketing, and link building
• On-page search engine optimization
• Creation and management of clients’ business profiles, listings, and brand
• Working with the development team to improve website performance metrics
• Checking technical SEO for continuous improvement
• Monitoring and reporting on each client’s digital marketing progress
• Contributing to weekly team brainstorming meetings and monthly newsletters and blogs
• Staying up to date on changes within the digital marketing industry including new marketing strategies, case studies, Google algorithm updates, etc.

Required Skills, Education, and Experience

• A degree in marketing, business, or other related subjects
• Excellent communication skills, written and verbal
• A professional and personable manner
• Good business sense and the ability to work within budgets
• Proven presentation skills – in-person and virtual
• Excellent organizational and time management skills
• Ability to prioritize a heavy workload and meet strict client deadlines
• Ability and willingness to travel to client locations for face-to-face meetings (post-COVID-19)
• Proficiency with Microsoft Suite

Desired Skills, Education, and Experience

• Experience working with Google Analytics, Google Search Console, Google Ads, and Bing Webmaster Tools
• Basic knowledge of WordPress
• Basic knowledge of HTML and technical SEO including URL redirects, canonical tags, sitemaps, etc.
• Copywriting with consideration of SEO best practices and branding strategy
• Experience with mail marketing campaign management
• Proficiency with Adobe Photoshop

The candidate should be comfortable working from home full-time and understand that they will be using their personal computer for work use. Working from home requires unwavering self-discipline and self-awareness. We communicate many times a day via Skype and email, and you will be expected to work regular hours and be a self-starter that requires minimal supervision. The ability to work from home, or anywhere, is a privilege that the candidate should be mature enough to understand and respect. There will be a necessary level of trust that you will hold yourself accountable for putting in a full week of work to ensure clients get what they pay for and expectations are exceeded.

Job Type: Full-time

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Health savings account
• Paid time off
• Referral program

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay
• Commission pay

Education:

• Bachelor's (Required)

Language:

• English (Required)

Work Location: Remote