Digital Performance Marketing – Reseller Paid Search Specialist

Job Description Bose Overview Bose is about better sound, but better sound is just the beginning. We’re about inventing new technologies that truly benefit people and creating a culture where innovation and teamwork are highly valued. Working at Bose, you’re encouraged to question conventional thinking in the relentless quest to create products and experiences that change people's lives. Join a company that operates globally, with a culture that embraces innovative ideas. At Bose, we live and breathe our brand promise to help customers reach their full potential - to feel more, do more and be more. We create technology-driven products that our customers truly love and that fit seamlessly into their lives. The Global Performance Marketing team at Bose has an exciting new role in our Conversion Activation Digital group supporting the development of search marketing programs across our global strategic reseller partners. Role Summary As the Reseller Paid Search Specialist, you will develop and manage search marketing strategies to drive increased visibility, traffic and sales for Bose through strategic reseller sites. Bose is positioned to significantly grow digital reseller sales, and this role will help drive that growth through organic and paid search activations across top strategic resellers in NA & EU (Best Buy, Walmart, Target, MediaMarkt, John Lewis, Curry’s, etc.). Job Accountabilities Plan and execute digital reseller search programs based on consumer data, business priorities and sales goals to achieve KPIs Manage and execute paid search strategy across strategic reseller sites in US and EU. Accountable for program KPIs with hands on keyboard management Responsible for managing, tracking, and adjusting multiple budgets globally across multiple currencies Leverage digital shelf tool to perform analysis, gather insights and inform strategy Drive SEO strategy and recommendations to increase Bose organic visibility and rank across strategic reseller sites, in collaboration with Reseller team Identify optimizations for search execution through new opportunities, testing, content and ways of working Evaluate and onboard new tools for improved program performance Partner with outside agencies to deliver on program goals and KPIs. Ensures provision of data to Analytics team for effectiveness measurement Partner with Marketing Analytics to develop reseller search reporting and performance insights. Present results and insights to stakeholders Partner with Reseller Marketing team to define optimal investment plan for paid search tactics to influence customer journey and drive reseller digital KPIs Partner with Sales teams to identify sales trends and forecasts to inform search strategy Partner with Amazon Search and Google/Bing Search leads to align strategies, share learnings and drive performance across platforms Required Skills and Competencies In depth understanding of digital marketing landscape and best practice, with direct experience in search marketing Ability to utilize analytics, business and shopper insights to drive data-driven planning Analysis of competitive environment to identify digital search marketing opportunities Analysis of digital search marketing/industry trends that may impact strategy Reseller search tools and bid management platforms (e.g., Amazon, Criteo, Kenshoo, Profitero, Commerce IQ, etc.) Required Experience Digital Marketing >5 years, with direct experience managing search marketing programs Knowledge and experience working on reseller digital marketing programs Working with cross functional teams to achieve common targets Strong communication and relationship building experience Experience collaborating with external partners Required Competencies Championing Digital marketing (specifically paid and organic search) Critical Thinking Driving for results Ecommerce Team collaboration Channel marketing Communicating results with key stakeholders PowerPoint & Excel Billing experience a plus Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information. Candidate Privacy Notice Candidate Terms & Conditions Cookie Notice We’re a company built on disruptive innovation—having the courage to challenge the status quo, an unwavering commitment to our customers, and the fundamental belief that anything is possible. We never settle; we have a passion for discovering better ways to help people enjoy the things they love. We need people like you, people with better solutions. If you join us, you’ll find the opportunity to do your best work and the freedom to enjoy it. Here, every employee has the opportunity to build their own success and contribute to ours. It’s an atmosphere of trust, collaboration, high expectations, and great reward.