Marketing Coordinator

Bowman Andros Products
Bloomfield, NJ Full Time
POSTED ON 12/15/2021 CLOSED ON 3/19/2022

What are the responsibilities and job description for the Marketing Coordinator position at Bowman Andros Products?

Job Title: Marketing Coordinator

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FLSA Exemption Status: *Exempt
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Status: *Salaried

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Department: *Marketing
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Reports To: * Director Brand Activation

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Company and Position Background: *

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The Andros Group, a $2 billion French, family-owned company, is a leading European fruit transformation, candy and chilled dairy producer, manufacturing global brand Bonne Maman®*, as well as a wide range of premium food brands and private label products. Andros is present in 30 countries globally.

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Andros Foods USA, Inc.,* the US subsidiary of the Andros Group, markets and sells Bonne Maman® Preserves and Jellies, the Buddy Fruits brand as well as private label apple sauce, jams, confectionery and frozen desserts within the retail and food service sectors, in the U.S. and Canada.

Andros Foods also develops and launches new brands and products for the Andros Group in this market.

Other Andros Group entities in the U.S. include Bowman Andros Products, Andros’ U.S. manufacturing hub. More information is available at http://www.androsna.com

Driven by ambitious plans to expand, Andros Foods USA is looking to recruit a Marketing Coordinator, to help support the current brand marketing and digital activities, as well as future brand developments. This is a full time, staff position located in Bloomfield, NJ.

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Objective and Scope of Position: *

Assist and support brand/activation team, e-commerce manager and VP with strategic and tactical consumer-marketing activities to enhance the growth and profitability of our brands. Reports directly to the Director Brand Activation. This is an entry-level position with potential for promotion into brand or e-commerce roles.

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Job Summary: *

There are three (3) distinct areas of support for this role, in addition to ad hoc projects.

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Marketing Coordination (35%)*

  • Support Brand team and Director Brand Activations with executional support of key brand initiatives including advertising, public relations, social / digital campaigns, in-store promotions, market audits.
  • Support VP and team on market / category research projects.

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Bonne Maman E-Shop Coordination: bonnemaman.us (35%)*

  • Support the e-Shop Manager to help grow the BM e-shop.
  • Review online product pages before submitting to the e-Shop Manager (Pack shots and lifestyles images set-up, Hover Image, 2 Product descriptions, SEO text, product attributes, “More detail” tab)
  • Support management of the fulfilment: update/review trackers and invoices
  • Review Paid Media (Search, Shopping and Social Media) conversion campaigns Ads before submitting to the e-Shop Manager
  • Collaborate with the e-Shop Manager and BM Brand Manager in the implementation of the E-commerce Calendar (homepage updates, newsletter, social media posts…)
  • Support e-Shop Manager with logistics: PO delivery, bills of lading, co-packing of e-shop items

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Bonne Maman Consumer Relations Support (30%)*

  • During all peak selling seasons (Valentine's Day, Mother's Day, Holidays) provide back up to Consumer Relations Associate with all consumer/e-shop/quality issues.
  • Provide full replacement for Consumer Relations Manager during PTO periods

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Minimum Qualifications: *

  • Working knowledge of social media marketing is required
  • A business, marketing or communications degree
  • 1-2 year of work or internship experience in marketing, sales or e-commerce
  • Valid driver’s license

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Desired Qualifications: *

  • Experience in blue-chip CPG, Luxury or Wine and Spirits companies
  • Excellent written and verbal communication skills. Mastery of MS Office tools ((Excel, PowerPoint and Word). Adobe Creative Suite is a plus.
  • Strong organization skills required.
  • Attention to detail and a spirit of entrepreneurship are a must.
  • Ability to multi-task.
  • Ability to take initiative, develop and seek out creative and innovative ideas.
  • Strong interpersonal skills and the ability to effectively interface at all levels within the organization and outside the company
  • French language skills and sensitivity to French “art de vivre” are a plus
  • A passion for food.

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Compensation/Benefits: *

  • Salary commensurate with experience
  • 401K match (up to 6%)
  • Health Insurance, Short Term Disability, Life Insurance, FSA
  • In office (Bloomfield, NJ) 3 days per week, Remote 2 days per week

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Other: *

  • References upon request

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Position to begin immediately*

Job Type: Full-time

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