Manager of Search Marketing

Position: Manager of Search Marketing

Summary

The Manager of Search Marketing is a player-coach leadership role at our growing company with the highest standards for professional growth, team development Client success. This role will be pivotal in continuing to build our search marketing team at Br8kthru and instrumental as we work to become the best marketing technology firm in the Midwest.

Mission

• Support client retention growth through delivery of Michelin-Star Standards (MSS) in all search-related Client deliverables 
• Develop and lead the Search Team to promote long-term growth, sustainable hiring, and attraction retention of top analytical talent
• Implement processes workflows that enable progress toward Br8kthru’s overall revenue and profitability goals 

Role-Based Competencies

• Quality-driven: execute on Br8kthru’s core value of MSS at every turn by operating at a high level of production-related competency and holding the Search Marketing Team accountable to those standards
• Analytical know-how: clear demonstration of analytical capabilities on an account and business level. Continual development of analytical thinking and skills. 
• Ownership bias: take ownership of the search function and lead by example when it comes to quality and execution standards
• Highly organized: execute on processes and workflows that ensure tasks are completed on time and on budget

Critical Accountabilities

• MSS search team strategy and execution
• Utilization of team
• Team retention, growth and satisfaction
• Culture and team vision
• Cross-functional alignment across managers
• Accurate estimations

Key Performance Indicators (KPIs)

• Utilization
• Efficiency
• Client Satisfaction

Daily Tasks Responsibilities 

Strategy Thought-leadership

• Lead the creation of search marketing strategies roadmaps for new existing accounts
  • Assist with comprehensive marketing strategies including paid media, SEO, content, email, social, etc. 
• Serve as a subject matter expert (SME) for all paid media activities as well as SEO, analytics, and tracking
• Continually evolve our search marketing approach based on best practices, industry changes, new technology, emerging trends technology partners
• Assist in new business pitches

Search Marketing Management Execution

• Campaign planning, strategy documentation
• Campaign management optimization
  • Manage to CPA, ROAS, CPC or other metrics
  • Lead and guide third-party media partners; including programmatic media buying, OTT/CTV or other channels
• Ongoing Research Discovery
  • Analyze search interest explore SEO opportunities
  • Work with Google/Microsoft/etc. on new strategies, products beta programs
  • Assess search attribution
• Budget Management
  • Budget Pacing (daily monthly)
  • Forecasting
• Client relationship management
  • Work with Client internal teams to clearly define program objectives, tactics and KPIs
  • Actively participate in Client communication, including client status calls, working sessions, reporting meetings, and ad hoc questions
  • Help establish trust, credibility grow client relationship

Feed Merchant Center Management, Analysis Optimization

• Troubleshooting support
• Feed monitoring, optimization fixes
• Monitoring of Merchant Center Item Reports 
• In partnership with feed vendor, generate custom reports optimizations at the feed or merchant center level

SEO

• Provide strategic support to SEO initiatives

• Mentor manage SEO team / resources
• Help refine Br8kthru’s approach to SEO; developing working standards related to SEO strategies, tactics roadmaps for a variety of Clients

Reporting Analysis

• Reporting planning meetings with the Br8kthru Client teams
  • Performance analysis, recommendations next steps
  • Reporting on account KPIs via Google ads, Analytics, Looker Studio or other reporting tools or custom reports and all other relevant digital channels
  • Delivering Michelin-star standards context, recommendations, and action items based on findings
• For new accounts, review assess performance, analytics conversion tracking
  • Review source, structure, setup, recording accuracy
  • Analysis of initial set up including traffic, channel, and behavior data
  • Analysis of reporting such as custom reports and dashboard

Team Leadership Development

• Help attract, train retain new Br8kthru team members
• Effectively collaborate with other team members advance our collective knowledge
• Foster a culture of open communication and 360-degree feedback
• Live our core values (empathy, collective accountability, continuous improvement Michelin-star standards)