Marketing Specialist

Company Description

We’re looking for a self-motivated marketer to join our firm, to shape the future of healthcare through growing our clients’ businesses. Until recently, all three divisions of Bracken (The Bracken Group, Bracken Marketing and Bracken Data) were independent entities.  They have been brought together as one cohesive company and we need an individual to spearhead the over-arching marketing. This role reports to our VP of Marketing and is a good-fit for someone who wants to go deep on digital marketing, and setup for a career as a marketing executive. 

Job Description

We are looking for a self-motivated Marketing Specialist/Account Manager to join our fast-paced marketing agency, to shape the future of healthcare by helping digital health companies get to market.

• 6-8 years of full-time b2b tech or health science account management and marketing experience, preferably in an agency-setting
• Strong project management, copywriting, and communication skills
• Proficient with project management applications
• An eye for detail
• A passion for marketing
• Strong client-facing experience and comfort in managing executives
• Experience with, or a personal ambition to quickly learn all about, digital health business

Client Marketing

• Help lead and oversee planning and executing SEO, content, social media and other marketing-related strategies
• Oversee the production, management, editing, and distribution of client deliverables
• Oversee the publishing and distribution stages of content production
• Produce newsletters and social media content for clients
• Embed fully with our retainer-clients’ marketing efforts
• Assist on additional marketing projects

Client Management

• Lead, schedule, and agenda-set client calls
• Produce follow-up materials for client calls
• Execute follow-up tasks for client calls
• Inform the team on the health of the client relationship, and intelligence you gain on the client’s needs
• Report directly to the head of accounts

Project Management

• Manage multiple client Asana boards using a modified agile PM methodology
• Keep the team on track and budget with retainers and projects
• Produce sprint reports

Management

• Oversee all work completed by the sales support team
• Conduct routine check-ins, assist in organizing, provide guidance/mentorship, and set goals with direct reports

Other

• Attend video-calls with team
• Attend in-person meetings as needed
• Stay up to date with b2b marketing and digital health topics
• If interested in being considered for our Account Manager role, please include a cover letter detailing why you would be a good fit for this particular role and highlight relevant work experience. Additional work or writing samples are highly encouraged.***
• This position is a work-from-home role within the United States ONLY.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Benefits of Working with Bracken 

• Salary $65K - $75K DOE
• Medical, dental, and vision insurance
• Unlimited vacation policy
• Completely remote, global team
• Flat structure. Work directly with the leadership team.
• Laptop provided
• $100 per month cell phone and equipment stipend
• Free books program
• Exposure to a wide range of other company’s teams, marketing playbooks, and internal operations
• Access to the resources of our 2 sister companies: Bracken Data and The Bracken Group
• We take our work seriously, but we also have bullet points in job descriptions, such as this one, to remind ourselves to not take ourselves too seriously
• All your information will be kept confidential according to EEO guidelines.

Bracken Marketing Core Values 

We are looking for a high-energy, motivated individual who values: 

• Analytical problem solving 
• An always learning mindset 
• Collaboration, team-focus 
• Resilience 
• Kindness