CRM Analyst

NOTE: This is primarily an on-site role in City of Industry, CA with flexibility to work remotely 1-2 days per week.

About Us

• We are an iconic and timeless women’s accessories brand that delivers quality, fashion, craftsmanship, superior service at a value to our customers.

• We are a respected and loved brand that’s been in business for almost 50 years.

• We are a stable, privately owned, and debt-free company.

• We have a following of consumers who LOVE our brand!

About the Role

We are seeking a talented, motivated, and ambitious CRM Analyst to join our growing Data & Analytics team. We are committed to having clear, practical, authentic, and personalized communications with our many loyal customers – and to fulfill this mission, your skills are needed. Working with our Data & Analytics, Marketing, Retail, and Ecommerce teams, you will use your critical thinking and curiosity to help craft and target/segment customer communications. You will use your strong attention to detail, combined with your command of ubiquitous data technology tools such as Excel, SQL, and Python, to help Brighton understand model customer behavior (and results) across and between channels. Your naturally collaborative nature will allow you to help stakeholders across the business in improving the results of their campaigns and initiatives.

You are joining a team of motivated, forward-thinking leaders who are reinventing CRM and the role of data at Brighton. We can't wait to meet you!

This role reports to the Head of Data & Analytics.

Primary Responsibilities

• Leverage customer data to forecast, analyze business trends, and evaluate performance in order to provide insights to deliver a best-in-class CRM and loyalty customer contact strategy that delivers the right message to the right customer at the right time.

• Serve as the in-house specialist for customer data: i.e. customer profiles, data/address hygiene, personalization, campaign management, privacy, and database analytics.

• Manage daily CRM and direct marketing operations, including strategy and forecasting, segmenting customers, campaign execution, and performance analysis.

• Work closely with tech, marketing, and field leadership teams to implement scalable solutions around customer data that enhance marketing efficiency.

• Perform analyses including but not limited to: advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, and media mix analysis.

• Simplify complex information: Explain present findings and outcomes clearly to non-technical stakeholders.

About You

• You are detail oriented. You value accuracy and integrity.

• You possess the unique ability to articulate data findings in a clear and compelling manner.

• You focus on delivering results and taking ownership of projects and achieving business goals.

• You understand the end goal of CRM is to foster better customer engagements.

• Your strong problem-solving and analytical abilities allow you to research and recognize problems, present alternatives, implement creative solutions and follow through.

• You work hard to first understand the root problem before proposing solutions.

• You methodically establish facts to draw valid conclusions.

• You are always asking "why" and are thoughtful about the results of your analysis.

• You are able to multitask and manage multiple priorities and deadlines.

Qualifications

• 2-3 years experience in a data-focused or technical application support role

• Demonstrated competence in SQL (any variant)

• Demonstrated competence in one or more of the following: JavaScript, PHP, .NET, or Python

• Experience creating queries, visualizations, and reports using common dashboarding and BI tools is a plus (Looker, Sigma, Tableau, Mode, Metabase)

• Expert level experience in Excel: Pivot Tables, vlookups, etc.

• Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both technical and non-technical teams.

• Self-starter with an ability to anticipate, multi-task, and prioritize workload with minimal supervision in a fast-paced and quickly evolving environment.

• Naturally curious and driven to answer questions with data.

What We Offer

• Competitive compensation and incentives

• Inclusive benefits package including 401(k), medical, dental, and vision

• Competitive paid time off /vacation.