Associate Director, Healthcare Professional (HCP) US Marketing - Schizophrenia

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Role: Associate Director, Healthcare Professional (HCP) US Marketing - Schizophrenia

Position Summary

Bristol Myers Squibb has a rich history in Neuroscience focused on developing innovative medicines to help people living with Neurodegenerative and Neuromuscular conditions. Bristol Myers Squibb currently markets a product in Neurology and plans to re-enter the Psychiatry market with a focus on patients suffering with schizophrenia.  BMS is a global biopharmaceutical company leading the way in medical innovation to help patients live longer, better lives. Our purpose as a company is to discover and develop therapies that will change the course of human health. We value our passion for patients, quest for innovation, and spirit of independence and love of challenge.

Overview

We are seeking a dynamic and experienced Associate Director of HCP Marketing to spearhead the HCP marketing efforts for psychiatry with a focus on schizophrenia. The Associate Director of HCP Marketing will drive in-line marketing and promotional strategy execution for HCPs, and will closely collaborate with cross-functional stakeholders across Sales, Training, Medical & Market Access. This role will report directly to the Executive Director, Healthcare Professional Marketing, Neuroscience.

Key Responsibilities- include but are not limited to the following:

• Drive implementation of a comprehensive HCP (Psychiatrists and NP/PAs) marketing launch plan focused on schizophrenia, in collaboration with cross-functional teams

• Gather key opinion leader (KOL) insights, and competitive analysis to identify unmet needs, and market opportunities in the schizophrenia treatment landscape.

• Develop engaging and informative educational materials, resources, and tools to support HCPs in treating and managing patients with schizophrenia effectively.

• Develop promotional materials for product launch to effectively communicate product features, benefits, and differentiation to HCPs.

• Effectively partner with HCP Agency of Record, providing clear expectations, guidance and feedback to agency, ensuring rigor in marketing excellence.

Qualifications & Experience

• BS/BA degree required. MBA preferred.

• Minimum of 3-5 years of experience in marketing within the pharmaceutical or healthcare industry, with a proven track record of success in launching and commercializing pharmaceutical products.

• Strategic thinker with strong analytical skills and the ability to translate insights into actionable marketing strategies and tactics.

• Experience in managing external resources and partners, including advertising agencies

• Excellent communication, presentation, and interpersonal skills, with the ability to effectively influence and collaborate with internal and external stakeholders at all levels.

• Experience working in a highly regulated environment with a thorough understanding of FDA regulations and guidelines governing pharmaceutical marketing.

• Proven ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and projects simultaneously.

• Passion for making a positive impact on patient lives and advancing mental health treatment, advocacy, and access to quality care.

• Neuroscience experience strongly preferred.

• U.S. launch experience strongly preferred.

• Willing to travel up to 25%

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

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