Lead Manager Digital Marketing

Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL: Junior Level

FUNCTION: Marketing

LOCATION: Winston-Salem, NC

ROLE POSITIONING AND OBJECTIVES

This role is part of Marketing - Activation (New Categories)

The Lead Manager, Digital Marketing is responsible for the daily management and execution of the marketing calendar for a broad range of consumers. In this high-touch role, you’ll collaborate with various marketing functions to help guide the direct-to-consumer (D2C) marketing strategy and foster connected, cross-channel consumer experiences across all stages of the consumer lifecycle.

As Lead Manager, digital-first thinking and experience is your default mode. You have a solid understanding of corporate and Brand objectives and expertise helping deliver consumer-centric marketing communication and tactical campaigns against these goals.

In addition, as a core member of the digital and e-commerce team, you’ll help build and share findings and standard methodologies related to go-to-market process. You will also be in constant contact with digital marketing activation, finance partners, legal consultants, and the broader eCommerce to ensure the timely completion of highly visible campaigns. The role is forward-looking and requires a blend of analytical thinking, influencing others and, above all, executional excellence, to succeed.

Reports to: Sr Manager, Ecommerce Marketing

Reporting Level: No direct reports

Geographic Scope: Local

WHAT YOU WILL BE ACCOUNTABLE FOR

• Execute strategic plans to support brand initiatives to meet ecommerce KPIs. Ensure plan integration with other ecommerce campaigns and programs.
• Brief and partner with digital activation to execute activation programs, with a focus on consumer path to purchase, segmented messaging where applicable, and reproducible results.
• Lead email calendar and updates to marketing campaign calendar. Communicate across functions when timing and/or strategy shifts occur.
• Provide data advised insights and meaningful recommendations to continually improve customer experience and business results. Partner with Sr. Manager Ecommerce Analytics for insights and reporting. Present campaign results and findings to brand, strategy, and activation teams.
• Partner with brand and finance teams to ensure digital activation campaigns align to cross-functional objectives.
• Perform competitive analysis and standard methodology analysis as needed to remain current with industry trends.

CAN THIS BE YOUR FUTURE ROLE?

• Do you have experience leading the daily marketing activations for a national ecommerce website?
• Have you worked with creative and/or technical teams to develop ecommerce marketing campaigns from concept briefing through execution?
• Do you supervise the performance of your campaigns to make data informed insights into how you would craft your future direction?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• 3 years of ecommerce experience focused on marketing and/or user experience.
• 1 years of experience leading ecommerce life cycle program.
• Strong communication and project management skills.
• Basic understanding of campaign execution via Adobe Experience Cloud.
• High capacity to coordinate and prioritize multiple projects and tasks. Experience using workflow and/or defect tracking systems (JIRA) preferred.
• Analytical approach, validated ability to derive actions from data.
• Experienced with Mac, Windows, and mobile devices mobile OS.
• Bachelor’s Degree Required

BENEFICIAL

• Experience managing projects using JIRA or similar enterprise-level project management tool
• Experience working in a highly regulated industry that requires deep alignment with legal teams

Job Number: 37604

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.

ABOUT OUR ORGANIZATION:

Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC.  This position is with [[custContractualLE]].

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Compensation/Targeted Bonus

• Competitive Annual Salary
• Targeted Annual Bonus
• Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
• Comprehensive health- and welfare-benefits package
• Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
• Company-paid sick and personal days, funeral leave and jury duty leave; Also Parental leave/Reduced Work Schedule
• Confidential personal financial counseling service
• On-site health clinics and fitness centers
• A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care advocacy service
• Volunteer service opportunities
• Federal credit union membership through Allegacy Federal Credit Union
• Extensive training opportunities  

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.

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Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.

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