Job Posting for Marketing Coordinator at Brooks

Marketing Coordinator

Brooks, located in San Antonio, Texas, is one of the most innovative, master-planned developments in the United States. Founded in 2001, Brooks City Base, now known as Brooks, was created by the United States Congress, the State of Texas and the City of San Antonio to redevelop a former United States Air Force Base.

Brooks is a governmental entity created by the State of Texas and owns, operates and develops Brooks. There is in excess of $300 million in infrastructure and vertical construction projects nearing completion, with an additional $100 million plus of construction projects in various stages of closing.

Brooks offers excellent premium health benefits for you and your family and great retirement matching.

If you are looking for an opportunity where you can live, work learn and play, this is the job for you! Come and be a part of a very unique organization where you can play a huge role in the success story of Brooks!

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SUMMARY OF PRINCIPAL & MAJOR RESPONSIBILITY: Responsibilities involve the management of public relations, marketing initiatives, social media, and digital assets of Brooks, Brooks Gives Back, and associated organizations/properties. You will report directly to the Senior External Affairs Manager, and work closely with the Public Affairs department, marketing agency(ies), event agency, and Brooks staff. Frequent collaboration will be necessary with Brooks tenants, property owners, residents, and surrounding community to gather input and create relevant, timely content with the goal of promoting and increasing audience engagement through Brooks’ digital platforms.

PRINCIPAL DUTIES AND RESPONSIBILITIES (Essential Functions):

Models Brooks Core Values
Serves as Brooks’ Brand Manager
Public Relations/Marketing:
- Coordinates with agencies by coordinating with necessary internal/external members to provide necessary information and feedback to complete project and tasks.
- Coordinates speaking engagements to promote and enhance awareness of Brooks.
- Supports logistics and event planning for Brooks events, and those hosted by supporting agencies and partner organizations.
- Coordinate with public relations counterparts at supporting agencies and partner organizations.
- Manages Brooks’ marketing collateral, to include but not limited to, printed material, website, videos, photos, etc.
- Supports Brooks events and speaking engagements with necessary details, runs of show, speaking points, media advisories/releases, etc.
Social Media:
- Develops and implements social media campaigns in support of Brooks’ and Brooks Gives Back program brands, and work with other staff when they are part of integrated outreach campaigns.
- Ideates, creates, and circulates content of Brooks assets (i.e., happenings at businesses, development progress, parks, activation, etc.) across different social media channels such as Facebook, YouTube, LinkedIn, X (Twitter), TikTok, and works with other Public Affairs staff to ensure content is re-purposed.
- Offer guidance to Brooks small businesses with the goal of increasing awareness.
- Develops and implements social media campaigns in support of Brooks’ and Brooks Gives Back program brands, and work with other staff when they are part of integrated outreach campaigns.
Website(s) maintenance for Brooks, Brooks Gives Back and associated organizations/properties.
Strategically plans, executes, monitors, and enhances the usage for email newsletter(s) to effectively communicate with Brooks’ and Brooks Gives Back various target demographics.

Other Functions

Regularly attend and support execution of special events occurring across the Brooks campus, and other partner events, as assigned.
Special Projects as assigned.
Any other duties, as required.
- Various duties may be required beyond 8:30 am to 5:00 pm workday, to include, but not limited to: social media management, events, activities, and meetings.

JOB SPECIFICATIONS:

Required Knowledge, Skills, and Abilities (Requirements are representative of minimum levels of knowledge, skills, and/or abilities.)

Able to work independently.
Able to correspond both in writing and orally and should have excellent communication skills with a wide range of constituencies in a diverse community.
Able to willingly make timely decisions while exhibiting sound and accurate judgment.
Able to look for ways to improve and promote quality and demonstrate accuracy and thoroughness.
Able to anticipate and solve problems and resolve issues.
Able to work and foster harmonious working relationships with co-workers.
Able to plan, develop, and coordinate multiple projects.
Able to espouse high ethical standards and expect the same from all others in the organization.

Preferred Qualifications:

Advanced writing and editing skills and knowledge of Associated Press (AP) style.
Experience in positions involving writing, scripting, editing, media relations, journalism, public relations, advertising, preparation of public information releases and reports, and other news materials, or performing related activities in a public or private enterprise.
Experience in SEO, WordPress, MailChimp or similar programs.
Experience in Adobe Creative Cloud.
Experience in Slides or similar program.
Experience with Instagram, LinkedIn, X (Twitter), Facebook, YouTube, TikTok, Snapchat, etc.
Experience with Google, Trip Advisor, Yelp etc.
Experience with shooting and editing video content.
Effective verbal communication and critical thinking skills.
Experience using MS Office (Word, Excel, PowerPoint, Access, Outlook).
Experience writing website content and demonstrated understanding of social media strategy and analysis.
Working knowledge and experience in targeting social media initiatives and campaigns within paid and earned media.
Knowledge of digital marketing current best practices.

Education, Training and Experience

Graduation from an accredited four-year college or university with courses in journalism, public relations, English, advertising, communications, social science, or a related field
A minimum of three years of full-time experience in positions involving such activities as writing, scripting, editing, media relations, journalism, public relations, advertising, preparation of public information releases and reports, and other news materials, or performing related activities in a public or private enterprise.

Licenses and Certifications

None required

Computer Software (Essential/Required)

Microsoft Suite
Ability to learn new software applications

Equipment to be Used and Operated

Telephone
Computer
Copy machine

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