Digital Marketing Coordinator

Overview

The Digital Marketing Coordinator will work to advance Bruno's marketing, branding, advertising and analytics efforts. The goal of this position is to help enhance Bruno's brand visibility and reputation, increase customer engagement and support our dealer network.

Responsibilities

• Assist in the creation, management and optimization of digital advertising campaigns - from strategy and ad concepts to landing page split testing and ad spends.
• Support and develop reporting structures for meaningful analytic KPIs, using data and insights from daily work to recommend improvement strategies relative to areas of focus
• Assist with website content management and performance analytics 
• Support reputation management and branding initiatives, such as review generation and social media

Qualifications

Education and Experience:

• Bachelor’s Degree in Marketing, Business, Communication or related field from an accredited college or university or equivalent experience is preferred. 

• Two to five years’ experience with digital advertising, SEO, SEM, content management, social media and/or web analytics is required. 

Skills and Abilities: 

• Be observant, creative, organized, and strategic. 
• Be comfortable with both high degrees of autonomy and collaboration. 
• Experience with basic statistics and exceptional written communication skills. 
• Preferred proficiencies with Google Ads, Google Analytics, Google Search Console, Google Tag Manager, Facebook Ads Manager, Microsoft Excel and/or Google Sheets. 
• Bonus Proficiencies include HTML, CSS, Adobe Creative Cloud, Zapier and/or email marketing. 
• Read, analyze, and interpret a variety of information, such as technical procedures, business correspondence, furnished in written, oral or diagram form. 
• Create business-level written correspondence and verbally present information to large and small groups. 

Working Conditions/Physical Demands:

• Regular office environment and opportunity for hybrid work
• While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or touch; and talk or hear.  
• The employee is occasionally required to move around.