What are the responsibilities and job description for the Market Researcher, Principal position at BSC?
Your Role
The Strategic Partnerships and Pilot Programs unit seeks a Market Researcher, Principal to join the Design Studio, a user experience focused team central to piloting innovative member-centered solutions to improve health outcomes for Blue Shield of California members and their communities. The researcher in this role will report to the Senior Manager of Market Research in the Design Studio. In this role you will leverage user-centric mixed methods to guide pilot and partnership development, implementation, and measurement. You will use qualitative and quantitative methods throughout your work. You will work collaboratively with researchers, designers, and program managers to center user needs, motivations, and behaviors in pilot design and implementation improve member experiences and health outcomes.
This position requires strong research skills, including the ability to design, implement, and analyze end to end quantitative and qualitative studies, in addition to collaborative stakeholder management in the pilot and partnership space. This requires identifying optimal fit between member and business needs with potential partners and interventions and successfully designing pilots with measurable, quantifiable outcomes.
Your Work
In this role, you will:
- Evaluate user interactions and apply qualitative and quantitative data analysis to identify opportunities to improve member experience
- Manage all phases of mixed method (qualitative and quantitative) research design, execution, and analysis; Develop research plans, generate hypotheses, engage research participants, collect and analyze data, and generate insights and recommendations
- Collaborate across all levels of the organization to define business and research objectives
- Collaborate, influence, and communicate across technical and business stakeholders at all levels of the organization to effectively influence pilot and product design from a user-centered approach
- Address complex research questions where direct observation or contact with users is not available using secondary research, including literature review and landscape analyses
- Conduct primary and secondary research and explore industry trends to better align ideas/products and enhance the consumer experience
- Create impactful presentations
- Work in a highly collaborative setting, ability to effectively influence and work with senior leaders