Integrated Marketing Communications Specialist - Buffalo Wild Wings

RESPONSIBILITIES

Social Media

• Partner with the internal and agency social teams to develop and execute Planned Social.
• Ensure social content is laddering back to the social strategy and brand guidelines, tone, look, and feel.
• Brief the agency on content needs and outline types of content, and moments for the monthly calendar.
• Execute the right sized budget for content needs.

Real-Time Social & Community Management/Engagement

• Identify cultural trends, particularly on TikTok and emerging platforms.
• Identify opportunities in sports and culture to activate which can help the brand get noticed.

Engage

• Manage brand social channels’ responses to moments and comments which can amplify brand visibility on social.

Content Management & Posting

• Post content for brand social channels.
• Have the ability to write social copy for posts.

Reporting

• Collaborate with the Brand Manager and Social Media on monthly, quarterly, and annual social performance reports.

Agency Management/Partnership

• Execution of briefs.
• Direction, feedback, and collaboration.
• Partnering to develop work that meets KPIs and breaks through in culture.

Internal Partnership

• Work within the Activations team to have a pulse on the culture, and identify and execute opportunities to activate.
• Work with the cross-functional team from Brand to Operations to Category Management and others to achieve common goals.

Administrative

• Assist with budget, invoices, and vendor set-up.
• Coordinate various needs such as food deliveries for content partners, shipping items etc.

Project Management

• Is responsible for visibility and management of project milestones and steps either internally or in partnership with agencies.

EDUCATION AND EXPERIENCE QUALIFICATIONS

REQUIRED KNOWLEDGE, SKILLS, or ABILITIES

• Strong writing experience and verbal communication skills.
• Experience developing creative and engaging social media strategies.
• Ability to oversee, plan, and deliver content across different platforms.
• Displays knowledge and understanding of social media platforms.
• Culturally dialed-in social native - lives and breathes Culture across Sports, Music, Lifestyle, and Entertainment. Ideally has a strong understanding of sports.
• Solid understanding of agency creative/production process and tactics required.
• Goal-oriented, organized, self-motivated, creative, have strong attention to detail and have the ability to work effectively in a cross-functional team.