Sr. Paid Search Specialist / Digital Marketing

BuildASign aims to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We relentlessly innovate and improve to provide customers with exceptional value and an experience that fosters a long-lasting relationship. The Austin, Texas-based organization has grown since the company’s inception in 2005 to include more than 400 employees. BuildASign also operates EasyCanvasPrints.com and AlliedShirts.com. We are passionate about attracting top talent that will relentlessly innovate and continue to help our double-digit revenue and profit growth trajectory.

Position Overview:

We are seeking a highly skilled and motivated Sr. Paid Search Specialist to join our dynamic digital marketing team. As a Sr. Paid Search Specialist, you will be responsible for developing, implementing, and optimizing our paid search campaigns to drive high-quality traffic and achieve business objectives. The ideal candidate is analytical, data-driven, and has a proven track record of managing successful paid search campaigns.

This role is remote-first and has in-office requirements in Austin, TX . Team members must reside in Texas.

Key Responsibilities:

Strategy Development:

• Develop and execute paid search strategies aligned with business goals.
• Conduct thorough keyword research and analysis to identify new opportunities.

Campaign Management:

• Create and manage paid search campaigns across various platforms (e.g. Google Ads, Bing Ads).
• Monitor and optimize campaign performance to achieve KPIs and maximize ROI.
• Implement A/B testing for ad creatives, landing pages, and other campaign elements.
• Knowledge of display networks (e.g. Google Display Network, Criteo) and display campaign management tools (e.g. DV360, DSP’s) a big plus.

Budget Management:

• Set and manage advertising budgets to ensure cost-effective campaign performance.
• Monitor and adjust bids to maintain competitive positions while controlling costs.

Analytics and Reporting:

• Utilize analytics tools to track, analyze, and report on campaign performance.
• Provide regular insights and recommendations based on performance data.

Collaboration:

• Work closely with cross-functional teams, including design, content, and development, to align paid search strategies with overall marketing efforts.
• Collaborate with external partners and vendors as needed.

 To be Successful:

• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication and collaboration skills to work effectively in a cross-functional team environment.
• Detail-oriented with strong organizational and project management abilities.
• A drive to learn and grow constantly and ability to implement new strategies.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 4 years of experience in paid search management.
• In-depth knowledge of paid search platforms (Google Ads, Bing Ads) and analytics tools.
• Highly proficient in Excel.
• Experience with BI tools and SQL is a plus.
• Experience with Amazon sponsored products advertising a plus.
• Certifications in Google Ads and Bing Ads are a plus.
• This position is remote-first in Austin, TX and has in office requirements. Must reside in Texas.