Adwords & Facebook Campaign Manager

$500 Sign-On Bonus!

As a Adwords & Facebook Campaign Manager, you will work with our Marketing Department and Management team to create and optimize digital ad campaigns for Facebook, Google AdWords, Instagram, YouTube and TikTok.

You will be responsible for the development, execution, management and optimization of a high volume of paid marketing campaigns. The Adwords & Facebook Campaign Manager will model the behavior reflecting the company culture, mission, and values: have a high degree of attention to detail and help us achieve our immediate and long-term goals.

What you’ll do:

• Create B2C Ad Campaigns (from planning, to campaign objective and budgeting, to ad formats)

• Plan, build and launch Google Ad Campaigns in all forms: Search, Display, Shopping, Video and Discovery

• Build retargeting campaigns that push In-Market shoppers through the sales funnel

• Construct audience buckets based on campaign goals through demographic data and insights

• Use Facebook and Google Analytics metrics to expand, evolve and optimize campaigns

• Test ads to determine highest performing creative, markets and ad copy

• Provide conversion-focused Ad creative direction and optimize Ad copy based on the data

• Ensure proper tracking, attribution and consistency across all campaigns

• Analyze data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance

• Regularly review keywords for SEO/SEM and make adjustments to optimize results

• Make recommendations on how to improve performance of campaigns, if/when necessary

• Work with other members of the Marketing team to ensure continuity of brand image and message

• Stay current with best practices, strategies and industry standards related to digital advertising – most specifically Facebook Advertising and Google AdWords

• Perform other duties as assigned

What you bring:

• Advanced understanding of digital advertising strategies (pay-per-click) and metrics

• Experience with A/B testing

• Ability to manage audiences (interest, pixels, retargeting, etc)

• Excellent written skills

• Superior task and time management skills and ability to meet deadlines

• A proven track record in creating conversion-driven campaigns with a desire to understand the data behind the conversion and iterate on its performance

• Understanding of Google Analytics and Facebook metrics

• Facebook Blueprint Certification is ideal, but not required

• Google Ads Certification is ideal, but not required

• Knowledge of Amazon and eBay ad campaigns is a plus

Who we are:

We are a fast growing e-Commerce company specializing in Heavy Duty trailer hitches and towing accessories. BulletProof Hitches™ offers a full benefit package including health insurance, dental insurance, vision insurance, paid time off and paid public holidays. This position is at our Corporate Headquarters in Lakewood Ranch, FL. Our Core Values include having a positive mindset and enthusiastic attitude. We offer a relaxed, team atmosphere with room for growth.

*This is a full-time, in office position.

Job Type: Full-time

Pay: $60,000.00 - $100,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Signing bonus

Experience:

• Google Analytics: 1 year (Preferred)
• Facebook Advertising: 1 year (Preferred)

Work Location: One location