Marketing Assistant

Overview:

CallFinder is a leading provider of cloud-based speech analytics and call scoring technology that is powerful, affordable, and easy to use. It enables small-to-large sized businesses to improve agent performance, automate quality monitoring, and provide a superior customer experience. We deliver our highly scalable technology across a wide range of industries, and we work with business throughout the United States and Canada.

Under the direction of the CallFinder Marketing Manager, the Sales and Marketing Assistant is an integral member of the CallFinder Marketing team and maintains relationships with internal cross-functional teams. Key responsibilities include marketing campaign research, lead development, and performance reporting; marketing communications, including email marketing support; social media planning and writing; industry and competitor monitoring; KPI report creation; and ad-hoc sales team support.

Responsibilities:

Lead Qualification & Sales Support:

• Develop lead lists of B2B marketing qualified accounts and contacts to support Account-Based Marketing campaign strategy using an established set of criteria and tools in the sales and marketing tech stack.
• Create and manage lead lists and dashboards in Salesforce and assign them to the Sales Team.
• Coordinate campaigns and timelines directly with the Marketing Manager to determine new lead list assignments and lead quantities.
• Develop reports and dashboards to track campaign performance.
• Qualify leads from digital campaigns, conferences, references, tradeshows, and other outlets.
• Fulfill various ad-hoc requests from Sales team as required.
• Maintain accuracy of Salesforce, including data entry, sales records, pipelines, etc.

Marketing Support:

• Support the implementation of marketing and communication projects to help achieve campaign execution.
• Write/produce digital content, including but not limited to email campaigns, newsletters, blogs, and social media posts.
• Create images for social media posts and email marketing campaigns using entry-level graphic design tools, such as Canva.
• Conduct research on target markets and compile data that will assist in determining the marketing strategy.
• Monitor industry and competitor-level news and product updates through secondary sources, including newsletter subscriptions, Google News alerts, industry and competitor websites, and trade associations.
• Support pre-conference and post-conference trade show activities, including organizing and shipping booth displays and collateral, and ordering promotional items.

Reporting:

• Monitor data and create KPI reports to assist Marketing Manager with the analysis of digital campaigns and communications, including LinkedIn paid advertising, social media, and email marketing.
• Assist the Marketing Manager with compiling data and coordinating monthly and quarterly reports for distribution to the Executive Team, including, monthly sales, campaign performance, customer-base analysis, and other ad-hoc report requests from Marketing, Sales, and Operations divisions.

Other:

• Perform data entry tasks for sales figures, metrics, and other relevant information and maintain an organized and accessible filing system on company network.
• Administrative duties for the company and its executives and management teams.

Qualifications:

• Motivated, results oriented, problem-solver.
• Able to multitask, prioritize, and manage time efficiently.
• Collaborative approach to work and comfortable communicating with all levels of the organization.
• Proactive about learning, helping, and going the extra mile.
• Initiative-taking and self-directed.
• Detail-oriented.
• Proficient writing skills.
• Strong analytical and critical thinking skills.
• CRM/Salesforce experience preferred.
• Experience using an email marketing system (e.g., Pardot, HubSpot, MailChimp), LinkedIn Sales Navigator, Seamless or lead generation tool, or Canva are a plus, but not required.
• Strong computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel).

Education/Experience:

• Bachelor’s degree in business or marketing (or related degrees).
• 2 years’ experience in Marketing and/or Sales Operations.

Bonus Skills:

• Experience working in a B2B software sales environment.

How To Apply:

If you are looking for a fulfilling challenge, working with energetic and talented people in a rewarding and winning environment, apply today. Please email your cover letter and resume

EOE. CallFinder is an Equal Opportunity/Affirmative Action Employer. m/f/d/v