What are the responsibilities and job description for the Director, Marketing position at Integrity Marketing Group?
About PHP Agency
PHP is a life insurance field marketing organization, founded in 2009 (phpagency.com). PHP partners with leading insurance and annuity carriers to offer a comprehensive basket of insurance products to a diverse client base. PHP provides a part-time or fulltime opportunities to individuals pursuing careers as life insurance agent. PHP passionately serves people through a field sales force comprised of thousands of licensed agents deployed nationwide in offices they independently own and operate.
PHP’s headquarters office is in Addison, Texas (Dallas metroplex). The company was acquired in 2022 and is now a proud part of the Integrity family.
Job Summary
The Director of Marketing will report directly to the President and will be responsible for delivering end-to-end marketing programs and lead generation that drives sales. This role also encompasses reputation management, ensuring the company stays ahead of predictable situations and resolves spontaneous matters with well-reasoned decisive actions that protect the company’s brand. This role requires superior communication skills and comfort interacting with senior executives and field sales leaders.
Primary Responsibilities:
Strategic Planning: Develop and implement the Annual Marketing Plan, which includes a comprehensive marketing budget and a detailed calendar outlining all marketing initiatives.
Public Relations: Generate engaging monthly articles/blogs, craft compelling company press releases, and manage the flow of incoming and outgoing company leads.
Digital Marketing: Oversee the maintenance and updating of the company website, ensuring it accurately represents our brand. Plan, create, and post engaging content for approved social media outlets.
Video Production: Collaborate with video producers to create a calendar of content, ensuring each piece is filmed, edited, and executed according to the marketing plan.
SEO Management: Implement SEO best practices to optimize the company’s online presence, including search ranking and back-links.
Performance Analysis: Regularly publish detailed reports to the C-Level executive team, providing insights into the effectiveness of marketing initiatives using digital statistics and measures.
Brand Identity: Uphold brand integrity across all mediums and channels, ensuring a consistent company voice and appearance.
Marketing & Social Media: Spearhead the planning, management, and execution of social media marketing campaigns. Monitor and respond to protect company brand identity across all platforms.
Event Management: Lead the planning and execution of major national conventions, regional meetings, and recognition trips, ensuring each event aligns with our brand and meets our objectives
Primary Skills & Requirements:
Experience: A minimum of 5 years in a marketing leadership role at the director level. Experience in the life insurance industry is highly desirable.
Education: A Bachelor’s degree in business or marketing. An MBA is a plus.
Reputation: A highly credible reputation with strong references from prior employers.
Communication Skills: Excellent oral and written communication skills.
Technical Skills: Proficiency in Microsoft Office Suite or related software.
Leadership: Proven track record of managing a team and developing talent within an organization.
Interpersonal Skills: Strong ability to collaborate and build consensus in a high-pressure environment.
Problem-Solving: Analytical problem-solving skills, detail-oriented, and willing to take a hands-on approach to ensure goals are met on time and at the expected level of quality.
Results-Driven: Infuses a sense of urgency and executes plans that achieve desired outcomes. Holds self and others accountable to meet commitments and deadlines.
Team Building: Builds effective teams and encourages cross-functional collaboration.
Resilience: Can handle and overcome adversity.
Business Acumen: Strong understanding of fundamental business principles.
Executive Presence: Able to establish credibility and influence a broad range of constituents.
Intelligence: Both intelligent and practical; possesses the ability to learn quickly in a fast-paced, team-oriented environment.
Creativity: Creative thinker and solutions-oriented.
Integrity: Uncompromising personal integrity, as well as high-level of respect for all individuals. Has the courage of conviction and the ability to take a strong position when necessary.
About Integrity
Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.
Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.
Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.
Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.
