Digital Marketing Manager

Digital Marketing Manager

About Canopy:

Canopy is a SaaS startup in Lehi, Utah building simple and efficient software for tax professionals. We place strong emphasis on product and solving real problems for our users. We are looking to revolutionize the tax space with modern user-friendly software for an extremely neglected industry.

Description:

Reporting to the Director of Demand Gen, the Digital Marketing Manager will be responsible for the digital marketing campaigns strategy, execution, and have direct influence on the growth of the company's sales funnel. Your overarching goal is to deliver a high volume of well-qualified leads leveraging all digital marketing channels as appropriate. You’ll work with other internal business stakeholders to better understand their needs and work collaboratively with them as they provide feedback on the lead volume and ROI.

Responsibilities:

• Execute best-in-class SEM/paid search, paid social, retargeting, and display campaigns and programs.
• Provide in-depth closed loop reporting and analysis of campaign performance with actionable insights and recommendations to increase new customer acquisition and impact to the marketing funnel.
• A/B Testing on Landing pages, Banner (text and display), and contextual placements.
• Deeply understand the problems that Canopy’s products solve.
• Own, Optimize, and improve all of our (PPC) paid advertising channels – Linkedin, Facebook, Adwords, etc. This includes improving copy, creative, keyword selection, and audience segmentation.

Requirements:

• BA/BS or equivalent working experience.
• A minimum of 3+ years of experience owning and being accountable to the return on paid ad spend, building pipeline and hitting targets in a B2B or SaaS environment.
• Knowledgeable of leading search engine analysis software such as Google AdWords, Google Analytics, Google Tag Manager.
• Mastery of the following acquisition channels: Paid Search (Adwords, Bing), Paid Social (Facebook, LinkedIn), SEO, CRO, Display & Remarketing.
• Experience with marketing automation & CRM tools (eg Hubspot, Salesforce, Unbounce).
• Strong analytical skills and a data-driven decision making orientation.
• Experience owning specific campaigns from start to finish.

Benefits and Perks:

• Unlimited PTO (yes, we want you to have a work-life balance)
• Great medical, dental, vision benefits
• Awesome on-site gym (Cardio machines, squat racks, free weights!)
• Life insurance, long and short-term disability coverage
• Hospital Indemnity plan available
• 401k
• Paid maternity and paternity leave
• Fully stocked kitchen
• Employee improvement budget to use however you see fit (e.g. books, courses)
   

Canopy is an equal opportunity employer. Canopy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.