Global Head of SEO

Canva’s Commitment and Mission

At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We mean it when we say we want to create a diverse and inclusive workplace where we value all different types of experiences and want to create a space and culture where you feel like you belong.

We know it can be a tricky time applying for roles, wondering if the role is right for you and if you and your experience are right for the role too. Many people won’t apply for roles unless they feel that they tick every single box. At Canva we look for many different skills and abilities and we’re always looking for how new team members can add to Canva and our culture. So if you don’t think you quite meet all of the skills listed, we’d still love to hear from you!

Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 75 million monthly active users across 190 different countries and a team of over 2,800 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of.

Be a Force for Good

We’re driven by our values, with our ‘Be a Force for Good’ value supporting everything that we do. Through your work on our product or team, and our community initiatives and sustainability programs, you’re given the opportunity to come to Canva and make a tangible difference to the lives of others in your day-to-day life. In addition to our Founder’s 30% Pledge, Canva is committed to Pledge 1% and actively encourage our team to participate in many ways, including taking paid volunteer leave.

Your journey with Canva could take you to places that you might not even imagined yet. There’s opportunity around every corner and the support to help you achieve your goals.Join us and design your future.

Our Content & Discovery Org

Content & Discovery is Canva’s fastest-growing group, with over 600 staff including product managers, engineers, product designers, visual designers, data scientists, creative contractors, and more; it traces its lineage to Canva’s very first team! (“Marketplace”). We own Canva’s content strategy across supply and demand. Canva wouldn’t be the same without its library of content and the ability to discover it to kickstart creativity.

The SEO Group

As the Global Head of SEO, you will build and lead our rapidly growing cross-functional product, design, marketing, and engineering team through strategy, development and implementation of SEO technologies to make Canva the best answer on search for every design need. You will be laser-focused on out-performing SEO for every Canva product and continue to scale our operations through optimized and efficient automated systems.

We are not looking to make small step changes. We are striving for significant growth in this space and are looking to invest heavily with the right leader at the helm.

The Role

As an experienced growth leader, you’ll play a key role in bringing together expertise across SEO, product, design, and marketing to build a holistic vision and strategy that accelerates Canva’s broader company goals.

You’ll have experience not only leading but growing teams, and will play a key role in owning cross-functional resourcing across product, marketing, SEO, engineering, and operations.

You’ll have experience scaling SEO tech and have built programmatic SEO to drive growth at Canva’s scale.

You’re an expert communicator and collaborator and can rally your teams towards goals that have real business impact.

You believe strategy is as much about deciding what not to do as what to do, and are comfortable making tradeoffs in alignment with the broader company roadmap and goals.

• Own Canva’s organic growth via SEO.
• Drive organic acquisition strategies and collaborate with teams across the company to see them through to implementation.
• Building a scalable and efficient SEO model leveraging programmatic and automated systems to meet Canva's growth and scale.
• Directly responsible for leading Canva’s cross-functional SEO group and setting and achieving growth objectives.
• Responsible for the big-picture performance of SEO, including deep alignment with broader marketing strategy and performance and core product and marketing experiences.
• Responsible for defining and driving team growth plans to ensure delivery of a successful SEO growth strategy, including playing a crucial role in hiring and coaching of key leaders in the team.
• Build a framework and process to build a cross-functional SEO roadmap with a team of technical SEO specialists, marketers, product managers, and designers.
• Identify key milestones to reach hyper-growth and lead the team to execute against these milestones.
• Achieve deep alignment of your plans with teams around the business that rely on SEO to achieve their goals.

• A track record of leading globally distributed, highly-effective, engaged organizations of multiple layers across product, SEO, design, and engineering specialties.
• Deep domain expertise in SEO / Organic Acquisition, we are looking for a world-class leader to accelerate our success.
• An in-depth understanding of the technologies to power organic search, and how SEO enables growth of new users and customer segments.
• Experience leading cross-functional teams to build and scale core SEO technology (Programmatic SEO).
• Demonstrated experience as a T-shaped leader with the ability to take our current technologies, and close the gap between the “now” and our future vision.
• A strong product lens and comprehensive understanding of Canva’s product features and capabilities, and how to translate our vision into the Organic Search landscape.
• Experience operating across high-growth, fast-paced organizations, working with stakeholders at all levels to develop an identity for SEO that aligns with the company vision.
• Goal-driven. Able to manage multiple, complex projects, with differing deadlines - keep people on track and informed, and ensure the goals are clear and met.
• Experience in B2C/B2B internet businesses, online marketplaces or large-scale e-commerce companies is a plus.

We are open to candidates based in our West Coast USA hubs (San Fransisco or Los Angeles), or in Sydney, Australia. Canva is committed to hiring the best person to lead our incredible SEO Group, and as such will also provide visa and relocation support for candidates based outside of these locations.

Working at Canva

Our culture is unlike anywhere else and together we design your #CanvaLife experience to empower you to do the best work of your life.

Whether you’re in the office, working from home or choosing your own adventure, we recognise that every single person is unique and our Canvanaut benefits aim to ensure we cater for all.

Our benefits include:

• Our hybrid work model (in-office & from home) brings our people together for 8 key days a year. The rest of the year you and your team can determine the balance that works best for you.
• Unique and flexible leave so you can recharge, give back, support others or focus on your own professional development.
• An inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey to support work-life balance.
• An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development. It could be anything, from a Masterclass subscription, to an electronic stand-up desk, a pilates membership, or dinner out with a teammate. Because you know what you need to Vibe and Thrive, better than anyone.
• We have virtual and in-office wellness benefits including Canva University, Employee Assistant Programs, Fitness Classes and other benefits to support your physical, mental, and social wellbeing.
• Canva For Good program matching your not-for-profit donations and a range of sustainability and ethical initiatives to get involved in.

We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.