Director, Digital Investment

Overview

Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, Make Yourself Uncomfortable, is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort.

Of course, it’s not all pushing ourselves to the limit. Canvas is also singularly focused on creating the best workplace experience for employees. For instance, we outpace the industry on diversity and inclusion AND have held more than 150 virtual events over the last year to keep our team united (from comedy shows and meditation sessions to happy hours and professional development workshops). So, if you’re bold enough to Make Yourself Uncomfortable… then we want YOU to come work for the most innovative agency in the country!

Reporting to the SVP of National Digital Investment, the Director of Digital Investment manages a team in the creation, execution and stewardship of digital partnerships. The Director is a key collaborator both internally and with members of the client and creative agency.

Responsibilities

• Reporting to SVP of National Digital Investment, the Director will be responsible for leading a team to manage one of our largest accounts at the agency, within the auto category
• Works closely with Strategy leads to understand client information, campaign media objectives and strategies and synthesize into digital ideas and executions
• Leverages digital knowledge and experience to push innovative thinking
• Create and present Digital media plan recommendations internally and to clients
• Works closely with Content Partnership, Programmatic and Paid Social leads to ensure custom programs and executions align with overall campaign objectives
• Set meaningful team goals that meet and balance client, company and team needs
• Ability to work with minimal supervision managing clients, media partners, internal teams and overall product delivery
• Review all work thoroughly to ensure high quality standards
• Work closely with analytics team to monitor, report and drive insights on campaign performance
• Participate and lead team brainstorms to launch plans
• Guide the team in analyzing proposals and partner negotiations
• Manage day-to-day communication with key partners: Top level vendors, preferred partners, etc.
• Work closely with agency leadership on industry wide marketplace reports and POVs

Qualifications

• Understanding of digital media buying and steps needed to set a campaign live
• Familiar with Prisma or similar tool
• Familiar with industry programs such as comScore, Nielsen, and DSPs
• Thrives in fast paced environment
• Thinks strategically
• Ability to handle multiple projects and meet tight deadlines under pressure
• Excellent written and verbal communication skills
• Strong presentation skills, ability to communicate to internal managers and clients
• Solid understanding of the principles of marketing and advertising, media concepts and terms, and creative and budget requirements
• High level proficiency and knowledge of Microsoft Office products as well as planning tools
• Strong organizational and analytical skills
• Excellent time management skills and ability to follow through
• Extremely detail-oriented and precise
• Digitally Savvy: Personally uses digital media, demonstrates passion about emerging media, and ability to search and research topics, etc.

Experience & Education:

• Bachelor’s degree required
• 10-12 years of experience specifically in digital planning and buying
• 5 years mentoring and developing staff
• Auto category experience a plus