Marketing Communications Specialist - Raleigh, NC

WHO are we looking for?

Job Responsibilities

CAPTRUST is seeking a Marketing Communications Specialist to join its in-house digital marketing team to support the firm’s social media strategy and email marketing campaigns for a rapidly growing and collaborative organization. The Communications Specialist will be responsible for supporting the firm’s growth efforts and the needs of its retirement plan, endowment and foundation, and wealth management clients. The Marketing Communications Specialist will work closely with all other members of the brand team. Primary responsibilities may include the following, among others:

Email Marketing (~60%):

• Produce and execute all email campaigns, including building emails from templates, copywriting, asset coordination, QA, list management, and scheduling
• Manage and execute email marketing calendar and ensure alignment with business priorities, demand forecasts, editorial strategy, and internal stakeholders
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements (testing includes subject lines, message content, CTAs, customer cohorts and segments, send time, and new features intended to drive performance lift)
• Work with digital marketing team to align goals and objectives surrounding SEO, SEM, social media, web traffic, webinar registrations, survey participation, etc.
• Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics
• Analyze the company’s digital marketing plan and social media strategy, identify strategic weaknesses, and make recommendations for improvements
• Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measure a campaign’s performance against those KPIs
• Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics
• Constantly look for new ways to improve overall programs through new technology, tools, trends, and best practices.

Social Media (~40%):

• Use social media marketing tools to create and maintain the company’s brand
• Work with marketing professionals to develop social media marketing campaigns
• Interact with customers and other stakeholders via the company’s social media accounts
• Analyze the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Research social media trends and informing management of changes that are relevant to the company’s marketing activities
• Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs

Minimum Qualifications

• Bachelor’s degree or equivalent
• Minimum 5 years of B2B marketing communications experience (agency or in-house)
• Experience in business and technical writing, data analysis, market research, and project management

Desired Qualifications/Skills

• Ability to maintain a high level of professionalism
• Strong written communication skills
• Ability to work on multiple projects with simultaneous deadlines
• Microsoft Office proficiency
• LinkedIn, Twitter, and Facebook management
• Microsoft Dynamics CRM and ClickDimensions email marketing experience a plus
• HTML a plus
• Background in finance is a plus

WHAT can you expect from your career at CAPTRUST?

Our colleagues, like our clients, tend to stay with CAPTRUST for years. There’s a reason for it; it’s a great culture in which to work and grow. We all work together, each of us motivating those around us with our commitment to high standards. At CAPTRUST, expect a fully stocked break room, fun employee events, and a quality team surrounding you with opportunities for personal growth.

Our Employee Benefits Package shows how much we value our team. Some benefits include:

• Employee ownership opportunities
• Brick Bonus success sharing program
• Comprehensive health coverage Virgin Pulse wellness platform
• 401(k) program with a 5% employer match financial planning for colleagues

WHERE will you be working?

4208 Six Forks Rd #1700 | Raleigh, NC 27609

HOW do we build a world class organization one brick at a time?

We make it a priority to hire those who have a commitment to service, a real interest in other people, and a passion to continuously improve. Simply put: the difference at CAPTRUST is the quality of our people and depth of our bench. If you are ready to make your mark, we want to talk to you.

Are you the next brick?

To get it done the CAPTRUST Way, an individual should exhibit the following characteristics:

• Ability to build successful, collaborative, and trusting relationships
• Instinctive aptitude for consistently creating accurate, concise, respectful, and easy-to-understand verbal and written communications conveying complex information
• A strong sense of urgency about getting work done and solving problems to achieve results that benefit our clients and colleagues, even when faced with challenges
• Inherent desire to give back to our communities and enrich the lives of those around us
• An other-centered mindset
• Integrity through maintaining objectivity

EEO/Diversity Statement

At CAPTRUST, we are committed to building and maintaining a diverse workforce and inclusive work environment where ALL colleagues feel authentically seen, respected, and supported.

CAPTRUST is committed to providing employment opportunities without regard to race, color, age, sex, sexual orientation, familial status, religious creed, national origin, ancestry, medical condition, marital status and registered domestic partner status, citizenship status, military and veteran status, disability, protected medical condition, genetic information, or any other status protected by law. CAPTRUST makes all employment decisions without regard to these protected statuses and does not tolerate harassment or discrimination.