What are the responsibilities and job description for the Manager, Media Planning position at Carat?
We are looking to add a Manager, Media Planner to our team. Most of the team is based in New York City, NY and meets in person periodically. However, while this is a hybrid role, we are open to remote candidates based in continental United States who are an exceptional fit for the role. You will join a supportive team and work with a client that sees us as a true partner.
You will report to the Associate Director, Media Planner, and you, yourself, will manage 3 direct reports (Associates and Senior Associates). You will help manage the daily tasks by assuring focus on important client goals and communicating appropriate resource needs to meet ongoing client goals. You will also get to demonstrate your working knowledge of the media space (both Traditional & Digital) and available media research and systems.
Responsibilities:
- Understanding of media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital/Local/Audio
- 2-3 years of experience with upper funnel media awareness campaigns
- Coordinate with creative agencies on creative assets and accounts needs
- Coordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
- Comfort overseeing and communicating directly with clients on questions and media plans
- Experience with local media planning and understanding of the marketplace
- Help evaluate timelines and manage daily deliverables
- Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights
- Manage a large Media Budget and Flowchart
- Guide media channel selection and forward think on new opportunities
- Manage Sr. Associate and Associate levels on daily basis
Qualifications
- 2 years of media planning experience
- 2 years of media planning in the TV, CTV, Social and digital landscape
- 2 years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools
- Understanding of planning sponsorship campaigns on a national and local level
- Experience promoting collaborative relationships with other teams
- Comfortable working with budgets/numbers and an understanding of mathematical concepts
- Experience facilitating growth and managing and/ or mentoring / training multiple team members
Desired, Not Required
- Experience Managing 2-3 junior teammates
- Experience working in a large agency setting
Additional Information
The anticipated salary range for this position is $62,400 - $83,375 Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu, Innovating to Impact.
Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
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Salary : $62,400 - $83,375