What are the responsibilities and job description for the VP, Director, Display position at Carat?
Company Description
Carat is an award-winning media agency with a command of media convergence used to optimize business performance for clients. Named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports, Carat redefines the level of ambition they have for media through an unparalleled capability to understand real people; their passions, motivations and behaviors, and uses this knowledge to ultimately deliver immersive media experiences on behalf of clients including GM, Microsoft, P&G, and Pfizer.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Carat is an agency of dentsu.
The VP, Director, Display leads high-level strategy, thought leadership and client communication for the largest line of business supporting one of our most notable clients, a global tech giant.
Reporting to the SVP that leads the line of business, the VP manages and leads a team of display and programmatic specialists and acts as the primary business owner in directing the efforts of this team to achieve client objectives. The VP drives the overall strategy and approach, identifies opportunities for upselling and cross-selling, and works with senior management to manage resources effectively.
In this role, the VP will work across Global Awareness and Performance campaigns spanning the full funnel of varying size.
Global awareness campaigns require leadership of the US team through planning and activation in addition to stewarding plans with local activation teams in global markets. The VP is responsible for pushing global negotiations and driving efficiency while ensuring all local activations tie back to the overarching digital strategy.
This role is also in a unique position to also lead multiple Performance based campaigns driving trials and purchases. Performance media teams are centralized in the US and complete all phases of the planning and activation process for multiple global markets.
Key Accountabilities:
- Contributes to operational and team strategy. Works to future proof our business by solving problems or identifying ways to grow our capabilities
- Connects regularly with client to assess account health and to create strategic goals for improvement and growth
- Viewed as a consultative leader- aligning dentsu partner strategies to client priorities
- Develops growth plans for client roster growth through innovation, relationships building, product sell-in, etc.
- Contribute on panels, fireside chats and other public speaking opportunities to represent dentsu as a leader in the digital and programmatic space at industry events
- Ensure the team follows defined process for campaign management across display and programmatic channels, including excellent hands-on-keys activation work as needed
- Effective team management and communication with a focus on leading, delegating and prioritizing team deliverables, fostering individual growth across team
- Responsible for ensuring forward-thinking digital and programmatic strategy is proactively delivered to entire book of business
Bachelor’s degree preferred- 10-12 years’ experience within the programmatic and digital industry
- Experienced leader - with the ability to lead a highly successful team
- Experience across all digital media channels and ability to eloquently speak to each
- Consistent exceptional project management; ability to prioritize multiple tasks
- Excellent verbal and written communications, presentation, and analytical skills
- Collaboration mindset
- Ability to retain professionalism in all situations
- Solutions orientated with strong critical thinking abilities and problem-solving skills
- Strong analytical thinking and mathematical skills
- Proficient in programmatic technology, platform, and partner solutions
- Experience working with business applications; MS Office Suite required
Additional Information
Our Benefits:
- Comprehensive healthcare plans
- Unlimited PTO (Flexible Time Off)
- Paid Maternity and Paternity leave
- 401k
Additional Information
Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact dentsurecruiting@dentsu.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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