Associate Media Director

Carmichael Lynch
Philadelphia, PA Full Time
POSTED ON 10/8/2024 CLOSED ON 11/7/2024

What are the responsibilities and job description for the Associate Media Director position at Carmichael Lynch?

What We Believe

We believe that when the best of strategy and creativity come together, brands stand apart.

Our Hiring Philosophy

Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA , veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/

What's In It for You*

  • Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
  • We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
  • A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
  • Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.
  • Please note that these benefits only apply to full time roles

We are seeking an Associate Media Director to join our team.

Role:

The Associate Media Director is responsible for the daily management of assigned accounts and media teams. This role oversees the development, presentation, implementation and optimization of the Media strategy within the framework of the overall plan. This role is the key facilitator of cross-functional collaboration within the agency.

In addition, this role is responsible to support business improvement by meeting personal and departmental goals and objectives timely and effectively.

Essential Functions/Principal Accountabilities of the Job (most critical areas highlighted in green):



  • Day-to-day responsibilities of the Associate Media Director include but are not limited to:
  • Dynamic Business Leader
  • Helps craft client objectives based on business and marketing knowledge
  • Demonstrates thorough understanding of client business and how to achieve results
  • Builds options to address objectives, works with internal teams to bring to life
  • Manages team effectively toward a single-minded goal
  • Demonstrates clear understanding of trade-offs that influence media decisions
  • Media Visionary
  • Champions innovation and change in evolving approach for client business
  • Proactively seeks to redefine status quo with media partners and clients
  • Leverages insights regarding target consumer and media's role in communications
  • Creates expectation of innovation and collaboration on team
  • Proactively measures activity to continually improve client results
  • Team Leader
  • Effectively manages client, vendor, and internal relationships in and across departments
  • Effectively manages a team to ensure work is high quality and on time
  • Leverages working relationships with outside vendors toward client benefits
  • Maintains a professional, can-do attitude at all times
  • Instills and rewards initiative among reports
  • Provides professional and discipline mentorship to grow career of reports
  • Maintains effective communication-- effectively managing up, across, and down
  • Contributes to a positive departmental and agency culture

Note: These are the major functions and accountabilities required of the position and are the predominant criteria by which performance will be assessed. OTHER DUTIES AS ASSIGNED.

Working Relationships, Autonomy, and Supervision:

The Associate Media Director must interact regularly, and collaborate effectively with the all personnel of the Agency.

The Associate Media Director will participate in the resolution of external client issues.

Work direction is from: Group Media Director.

Required Qualifications, Experience & Knowledge (most critical areas highlighted in green):



  • Education:
    • A bachelor's degree in a related field.


  • Skills and Experience :
    • 8-10 years in media department (current title should be Supervisor level or greater).
    • Digital experience preferred.
    • Local market planning/buying exposure a plus.
    • Strong background working with traditional media planning/buying within an agency environment.
    • Experience managing multiple clients, multiple departmental teams.
    • Exposure and experience with business analytics.
    • Experience in personnel administration, staffing, recruitment, and training.
    • Strong experience delivering programs from hypothetical to flawless real world execution is a requirement.
    • Strong negotiation skills and multi-media integrated packages experience.


  • Competencies (characteristics and work style) select 8-12 of the most important competencies:
    • Strong attention to detail;
    • Strong collaboration skills;
    • Ability to handle multiple tasks;
    • Superior communication skills;
    • Strong verbal and written presentation skills;
    • Passionate and professional;
    • Authentic team player;
    • Strong respect of the creative process and product;
    • Ability to contribute unique and original thinking and solutions;
    • Active listener;
    • Ability to manage and prioritize personal workload effectively;
    • Results-oriented, with a commitment to accountability;
    • Strength in dealing with change;
    • Approachability;
    • Ability to manage up well; and
    • Conveys integrity and trust.
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