Director of Product Management

Company: ATW (American Trailer World)

Position: Director of Product Management

Location: Dallas or Georgia (Lavonia areas)

Reports To: COT’s President

ATW Overview

American Trailer World (“ATW”) is North America’s leading manufacturer, distributer and retailer of professional and consumer grade trailers, truck equipment, and parts and accessories.  The company formed in 2016 when the nation’s two leading trailer companies, American Trailer Works and Big Tex Trailers merged in a deal led by Bain Capital.  ATW has approximately, 5,000 employees and is headquartered in Dallas, Texas.

ATW’s nationally recognized brands include Big Tex Trailers, PJ Trailers, BWise Trailers, Carry-On Trailer, CM Truck Beds, Dakota Bodies, RC Trailers, and Big Tex Trailer World.  Its products are sold to dealers, retailers, big box retailers and other OEMs, all of which serve a variety of end markets including agriculture, construction, landscaping, recreational and general industrial markets.

Job Summary

• This job is a hands-on Product Leader for the Carry-On Consumer Grade Trailers division.  The successful candidate will provide insights by performing competitive benchmarking, price value analyses and collecting VOC.  This insight will be used to inform our new product development and refresh of existing product.
• The successful candidate will analyze the market share data, brand positioning, competitive trends, and customer feedback to help drive our product portfolio strategy.
• The Product Manager has a unique opportunity to shape each product category throughout its lifecycle from early concept through sun setting of products.
• The candidate will work closely with engineering to develop a multi-year product roadmap with a predictable new product release cadence.  
• The role is highly cross functional, and will have significant interface with Sales, Operations, Marketing, Engineering, Quality and Customers.
• This opportunity will provide visibility across COT, ATW and exposure to customers. 

Job Duties and Responsibilities

• Develop and utilize market research data to inform COT’s actions to grow market share.
• Competitive benchmarking to support COT’s pricing and design recommendations.
• Build a key performance indicator dashboard to enhance the speed of decision making.
• Involvement in all aspects of product design, development, prototype, build, testing and launch process.
• Strong analytical and problem-solving skills, with keen understanding of how to use data to improve results.
• Other duties may be assigned to meet business needs.

Requirements and Qualifications

• 5 years’ experience in product management and pricing for a company providing industrial or transportation products. Experience in other industries will be considered.
• Experience leading market analysis and segmentation strategies.
• Experience in building commercial tools and strategies required to grow market share.
• Bachelor’s degree is required.  Business degree is preferred but not necessary. An MBA is strongly preferred, but not required.

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