Marketer

HOW YOU'LL FIT

You will showcase Carvertise’s products and values by driving brand awareness through memorable in-person trade show interactions with prospective business customers.

Your’s will be the smiling face that future clients equate with Carvertise : first impressions must be both favorable and lasting! You will act as a liaison between prospects and Account Execs, familiarizing leads with insights, our value proposition and products offered.

Your interactions, follow-up, and intel will set the sales team up to work their selling magic. This role can serve as a launching pad into selling.

Plus, you get to champion Carvertise values each and every day, while seeing the country, too!

ESSENTIAL DUTIES AND RESPONSIBILITIES

Travels to trade shows to present and pitch Carvertise’s products to attendees, booth visitors, and scheduled prospects, in an effort to generate booked meetings;

works the trade show booth repping the brand.

• Assists with all facets of trade show coordination (pre, during & post).
• Works with Marketing Coordinator and various vendors to arrange logistics, collateral requirements, lodging, equipment rental, and set-up and dismantling of the exhibit.
• Coordinates the organization, packing and routing of exhibits and materials needed.
• Conducts preliminary research to plan, suggest and coordinate field marketing activities and campaigns across industries.
• Coordinates social media activity surrounding field marketing campaigns / trade show activity.
• Documents and shares lead / client intel with relevant members of the sales team.
• Supports the maintenance of CRM and various internal documents, including trade show budget tracker, trade show leads tracker, pre- and post- conference reports.
• Partners with marketing to coordinate trade show campaign strategy, collateral, swag, KPIs and sales team engagement.
• Travels frequently for extended periods to actively manage / represent the company at various conferences, trade shows, venues, or other industry / company events.
• Ensures all field marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.
• Develops robust knowledge of all product and service offerings.
• Monitors industry trends and competitor activities; networks with industry peers.
• Tracks, documents and monitors spending to budget in a thorough manner.
• Performs other projects and duties as requested, assigned and / or needed.

EDUCATION and / or EXPERIENCE

Associate’s degree in marketing or communications preferred; however, folks taking unconventional paths to learning may also be considered! Minimum 1 year of sales, marketing or trade show rep or similar experience preferred;

prior experience B2B client facing is a plus.

SKILLS, ABILITIES OR QUALIFICATIONS

• Able to travel up to 50% of the time.
• Excellent presentation skills; shows up poised yet welcoming professional yet personable.
• Exceptional verbal and written communication skills to influence interest across mediums and audiences.
• Highly proactive, organized and results-oriented with a strong attention to detail.
• Self-directed, dependable and reliable; does not require supervision; can be trusted to make sound decisions when confronted with challenges.
• Champions Carvertise values; does the right thing when no one is looking.
• Detail oriented to maintain appropriate documentation and notes concerning prospect touches.
• Exceptional presenter and communicator including speaking, writing, and active listening; top notch presentation / public speaking skills; reputable.
• Ability to work, gel and relationship build with others to be an effective leader, partner or
• peer, whether directly or indirectly, internally or externally.

PHYSICAL DEMANDS

• Able to sit for prolonged periods sitting at a desk and working on a computer or other device required.
• Able to navigate / ambulate routine and unfamiliar work environments to include own office, client sites, trade show floors for extended periods of time.
• Able to travel via car, plane to attend remote events.
• Able to lift 25 pounds to prep, set-up, and break-down trade show booths.

CARVERTISE IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER!

Last updated : 2024-05-12