Growth and Product Marketing Summer Intern

Description Crain Communications is seeking a Summer Intern to support the Acquisition and Retention Marketing teams, enabling growth marketing efforts across the Crain portfolio of brands including Ad Age, Automotive News, Crain’s Chicago, Crain’s New York, Crain’s Detroit, Crain’s Cleveland, Polymer Group, Modern Healthcare and Pensions and Investments. The Summer Intern will glean experience navigating a cross-functional environment to support the development, execution and measurement of marketing programs that drive acquisition, engagement, and retention amongst our readers. We are looking for an ambitious self-starter seeking the opportunity to learn and grow their marketing skill set. A successful Summer Intern must be accountable, highly detail-oriented, and an excellent communicator. Sitting within the Crain Communications Corporate Marketing organization, this position will be fully remote and receive direction from the Director, Growth Marketing, Director, Retention Marketing, and their teams. The Summer Intern will gain insight and build their knowledge of marketing tactics across the entire customer lifecycle, spending their time working across the various functional roles within the Acquisition and Retention Marketing teams including paid media and digital marketing, lifecycle marketing, renewals marketing and customer engagement. Primary Responsibilities: Support the management, execution and analysis of cross-channel marketing programs including set up/logistics, review & approvals, QA/UAT, tracking and reporting. Collaborate with cross-functional teams such as marketing automation, database operations, and technology to prepare new campaigns, enable innovation and ensure flawless execution of ongoing efforts. Manage and track campaign timelines, creative requests and project briefs, ensuring deadlines are met. Vet and execute ad hoc projects and initiatives. Help manage campaign reporting (weekly/monthly) and tracking of KPIs across efforts to leverage in the optimization of offers, targeting, and creative as needed. Organize and prepare presentation-friendly, shareable campaign data and ongoing learnings. Assist with administrative and business support tasks as needed such as meeting coordination, vendor communication, ticket writing (Jira). Basic Qualifications: Undergraduate student at a 4-year college or university having completed a minimum of 2 years Experience analyzing data sets to surfaces actionable insights Proficient MS Office skills including Outlook, Excel, Word, and PowerPoint Ability to multi-task and adapt to a fast-paced environment of multiple priorities Self-motivated and results oriented Excellent oral and written communications skills; ability to effectively manage across multiple stakeholders in a matrixed organization Preferred Qualifications Intermediate Excel skills – creating & manipulating pivot tables, setting up vlookups and formulas Visit us at www.Crain.com @CrainComm Environmental Demands Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote.    An “in-office” role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves. A “remote” role would allow an employee to work from a home office that is in one of the states Crain does business in. See list accompanying this job posting. We cannot employ a work from home employee unless they reside in one of these states. A “hybrid” role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager’s approval. Many positions will also include work done in “the field.” Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients. Specifics will be noted in the job posting.   Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work.  Travel to cover news stories/events, meetings with clients, and to our geographically separated offices may be required.  It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required.    Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs. Physical activities will include frequent in-person or virtual interactions.  For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/maintain documents within filing systems.  Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading.  The typical physical requirements are light work—exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.  Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) Crain is one of the largest privately-owned business media companies with more than 20 leading business, trade and consumer brands in North America, Europe and Asia. Crain’s uncompromising journalists, industry experts and business insiders share one vision: to produce stories, communities and platforms that empower our audiences’ success. Our Brands Ad Age Automotive News Automotive News Europe Automotive News Canada Automotive News China Automobilwoche Crain’s Chicago Business Crain’s Cleveland Business Crain’s Detroit Business Crain’s New York Business Creativity European Rubber Journal GenomeWeb Modern Healthcare Pensions & Investments Plastics News Plastics News China Rubber & Plastics News Staffing Industry Analysts Sustainable Plastics Tire Business Urethanes Technology International Reasonable Accommodation Notice Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job by emailing Careers@Crain.com.