What are the responsibilities and job description for the Creative Director position at Centerline Digital?
Centerline is a digital marketing and creative agency for B2B brands.
Do you have the talent and passion to solve big challenges with smart content? Do you enjoy being on the front lines working with clients — some of the most successful companies in the world — to help them spark deeper conversations, generate demand for complex products and solutions, and ultimately make sales?
Our Creative Directors are key to leading creative execution of content that delivers the right message to the right audience at the right time. We call it “Accountable Creative” – and it requires more than a tagline or clever visual trick. It takes time and focus to understand the offerings like you are the subject matter expert; to understand the audience like you are living among them; and to craft stories and experiences that connect the two.
In this role you will be expected to:
- Work closely with Client Services teams to concept appropriate creative — in message and style — that bridges the gap between what the client is trying to accomplish and how the target audience prefers to communicate.
- Lead and grow client engagements and relationships alongside Client Services teams.
- Work across multiple client engagements simultaneously. You have the ability to self-direct time and energy while exhibiting a full commitment to projects, the team, and our clients' success.
- Guide the building of appropriate teams for projects.
- Collaborate with and empower Writers, Art Directors, Associate Creative Directors, Designers and Developers to bring creative ideas to life…across mediums including motion graphics and video, interactive experiences, web, design and more.
- Be creative working within corporate brand guidelines and defined campaign styles.
- Be the most knowledgeable person in the room, delivering client pitches and presentations – building consensus on the way forward.
- Provide a critical eye to work in progress.
- Be aware of the latest concepts, practices and procedures for successful marketing communications in any medium across various industries — including but not limited to video, animation, interactive and social networks.
- Advance the strategic and design thinking within the department and inspire others.
- Be adaptive to change, but focused on the goals of clients, the team and fellow Centerliners.
Required background and skills:
- Minimum 10 years experience in an agency or brand management; B2B experience is a must
- Bachelor's degree in communications, design or related marketing field
- Expertise in multiple disciplines including: Writing, Content Strategy, Directing, Motion Graphic Design/Animation, Editing, UI Design/Development
- Strong writing skills in a variety of formats (proposals, pitches, concepts, treatments, scripts, etc.)
About Centerline Digital
Founded in 1996, Centerline Digital is headquartered in Raleigh, N.C. We understand the complexities of the B2B landscape. Expertly pairing insight and impact.
Centerline is committed to ensuring diversity, inclusion and respect continue to permeate the fabric of our company culture. We embrace, support and encourage individual differences in age, color, ability or disability, ethnicity, family or marital status, gender identity or expression, language, national origin, political affiliation, race, religion, sexual orientation, veteran status or other characteristics in our employees, clients and suppliers. And we believe the collective sum of these differences has a significant and positive impact on our success.
Centerline offers competitive salaries and an excellent benefits package that includes fully paid employee medical and dental benefits, a matching 401k plan, paid time off for volunteer work, and company paid gym memberships.