– Execute Century/Canik’s marketing efforts by managing the message, budget, and effectiveness making course correcting as required.
– Identify major opportunities and assess feasibility to meet these requirements utilizing internal and external partner resources.
– Determine customer needs/requirements, technical and management capabilities, and competitive positioning,
– Identify market factors, develop competitive win strategies, and ensure proactive customer engagement and opportunity shaping early in the sales/acquisition cycle.
– Develop a diverse sales funnel, account capture plan, differentiated technical and management strategies and tactics and teaming/partnership approaches to win new business.
– Fully understand competitive landscape and related benchmarking. – Oversee and approve company collateral including white papers, presentations, press announcements, and blogs.
– Prepare marketing materials, presentations, and drive market awareness.
– Understand our customers, how they buy, their buying criteria and transfer that knowledge to the sales channel.
– Utilize both traditional marketing outlets (advertising, events, direct marketing, public relations, website optimization and pay-per-click programs) and emerging approaches to generating awareness (wikis, blogs, podcasts, viral campaigns).
– Collaborate across the organization to build Century/Canik’s portfolio of diverse firearm and accessory offerings, focusing on end customer needs and communication while maintaining and refocusing relationships with the distributor community.
– Develop a marketing budget utilizing an ROI rational and provide feedback based on market and sales indicators.
– Lead, build and develop marketing department employees
– Interact closely with the Director of Sales to determine which products to highlight in marketing materials and coordinate new product launches.
– Attend trade shows and events as necessary and conduct in-market research trips as needed.