What are the responsibilities and job description for the Amazon Media Manager position at Chesapeake Search Partners?
Chesapeake Search Partners has partnered with a rapidly growing Baltimore based e-commerce startup client that is looking for a high energy and self-motivated Amazon Media Manager to join their team in the
Baltimore, Maryland area and become an integral part of our Marketplace Services team.
Amazon Media Managers are able to make data driven decisions to provide proactive strategies to help client’s grow sales, are able to effectively communicate and have a proven track record of solving complex challenges on Amazon and other marketplaces. They demonstrate skill at driving business growth and influencing strategic change. The
ideal candidate will be able to manage interesting and complex clients independently as well as lead day to day client engagement around e-commerce media performance and strategy. You will also drive adoption and support for our data driven products. The
Media Manager will:
● Drive Strategy/Campaign Creation: Developing ad strategy proposals and delivering them to clients; Directing and occasionally assisting support specialists with campaign activation.
● Campaign Management: Oversee the optimization of campaigns utilizing the company's proprietary software to ensure campaigns are meeting client’s KPI’s.
● Strategic Reporting: You will drive the client calls and monitor campaign activity against approved budgets, providing clients with daily, weekly & monthly advertising performance reports.
● Consulting: The Media Manger will act as a partner for company's clients and consult with them around investment levels, product assortment and media backing while highlighting opportunities for the client and helping to rectify any potential issues that may arise.
● You will be responsible for pay-per-click advertising as well as programmatic advertising on Amazon's DSP.
Responsibilities:
● Own advertising performance for an assigned set of clients.
● Lead client engagements and drive strategy discussions.
● Understand client business goals, set and execute an Amazon strategy that aligns with their priorities.
● Help clients plan and develop a budget and then deliver campaigns according to KPIs agreed to with the client.
● Oversee and collaborate with support specialists/analysts that own competitive research, campaign activation, optimization, data analytics and reporting.
● Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights.
● Frequent and professional client interaction via email, phone, and in-person (sometimes).
● Provide strategic recommendations around pricing and promotions to effectively meet sales goals.
● Stay up to date on best practices for selling on Amazon and assist in training other team members.
Qualifications:
● Bachelor’s Degree or related experience.
● 3 years’ experience B2C digital advertising, with an emphasis on Amazon paid search & programmatic advertising.
● Knowledge of Amazon Seller Central, Amazon Vendor Central, Amazon Retail Analytics, Amazon Marketing Services.
● Hands-on experience operating the Amazon DSP.
● Experience working for an advertising agency or brand selling heavily on Amazon.
● Digital marketing and/or quantitative analytics experience.
● Strong analytical skills, with adequate knowledge of Microsoft Excel or Google sheets—pivot tables and ‘VLOOKUP’;
● Detail-oriented, good project management and organizational skills.
● Experience in developing, managing, and analyzing online advertising campaigns.
● Possess strong interpersonal, presentation and communication skills.
● Innovative, scrappy, and independent thinker with the ability to influence using data; Ability to thrive in dynamic and demanding situations with minimum supervision.
