Director of Membership, New Verticals

About us:

Chief is changing the face of leadership. Our mission: build the most powerful network focused on connecting and supporting women leaders. Our members are VP and C-level executives across every industry who are leading their companies today and building a more equitable tomorrow. Chief was recently recognized as one of Fast Company's Most Innovative Companies of 2021, and you can read more about us in Forbes or watch us on the Today Show.

Launched in early 2019, Chief is a Series B stage start-up backed by General Catalyst, Inspired Capital, Primary Ventures, CapitalG, and other top-tier investors. The Chief network includes 12,000 members from across the United States. We are headquartered in New York City with additional Flagship spaces in Los Angeles, Chicago, and, soon, San Francisco.

We are tech-powered. Our members make meaningful connections, engage in compelling discussions, and view our unique content through our digital platform. Our Product and Technology teams are building the future of that platform, with data and insights at its heart.

About the Role:  

Chief is seeking an experienced Sales leader to create and lead the “Membership” (i.e., Sales) function for a new vertical currently in incubation. The leader will help conceptualize and lead our go-to-market strategy and launch for the new vertical. You will be responsible for the total B2C revenue goals for the new vertical, and this is a quota-carrying role. Key activities include: laying the go-to-market foundation, defining the sales strategy and cadence, acting as an AE where appropriate to test our strategy, setting goals and quotas, and leading a team of BDRs and AEs. The role is a founding member of the New Verticals team. It will report to the GM, New Verticals and partner with Chief’s CRO and VP of Enterprise.

What you’ll do: 

• Own the new business revenue line for the new vertical and deliver against monthly, quarterly, and annual revenue goals
• Conceptualize and help define the go-to-market strategy for the New Vertical
• Set the B2C sales strategy and process, including stages, formats, and cadence
• Set processes for generating and managing a large pipeline of leads, including leads from multiple sources 
• Deeply understand the needs of our potential customers and buyers
• Create collateral to win the hearts of potential new customers (i.e., pitch decks)
• Partner with RevOps and Product to adapt Chief’s B2C sales infrastructure for the new vertical
• Partner with Finance to align on overall ARR and revenue goals and set quotas for the team
• Collaborate with the existing Chief Membership team on best practices, learnings, and opportunities to drive efficiencies and improvements
• Lead first sales processes and interactions at launch, testing and iterating against strategy
• Hire, onboard, train, and manage team members, including BDRs and AEs to successfully achieve overall revenue goals
• Share learnings and adapt approach to continuously drive increases in key metrics (i.e,.conversion rates)

What you’ve done and enjoy doing:

• You’ve been a high performing AE and/or sales team manager have consistently and predictably hit quotas quarter-over-quarter
• You’ve hired, managed, and led a team of BDRs/AEs and have successfully set team quotas and helped everyone achieve their goals 
• You’re goal-oriented and excited about rolling up your sleeves and building a best-in-class sales function based on your past experience
• You’re collaborative and open to adapting what’s working for the business today for a new audience and product 
• You have a high EQ and excitement for understanding the needs and motivations of our customers 
• Experience working in a fast-paced/startup environment a plus
• Must be authorized to work in the United States

Why You'll Want to Work Here:

• Competitive salary and equity
• Flexible vacation policy
• Full medical, dental, and vision packages, 401(k)
• Experience as a founding team member incubating new experiences within a proven startup with exciting traction
• Opportunity to work for a startup focused on driving real change for women in business
• Opportunity to create and attend inspiring experiences and events with leaders of the industry
• Access to our ongoing virtual Chief member exclusive content, including workshops, thought leadership, and iconic speakers
• Wellness, Work from home and Learning Stipends

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