Marketing Associate

Circle Furniture is a thriving family-owned chain of upscale home furnishing stores in Greater Boston, Portsmouth, NH, and soon-to-be Hyannis, MA. We are dedicated to providing modern, organic, high-quality, sustainable home furnishings for discriminating furniture buyers.   We seek an organized, skilled, and versatile marketing associate with a digital-first mindset to join our growing team. As a marketing associate, you will be important in shaping our brand and driving our marketing initiatives to new heights.

Reporting to the Director of Marketing, you will collaborate on and execute the go-to-market plans. You will work with a blended team of in-house professionals and external partners.

This is a hybrid position. We work in the office one or two days per week. You will visit stores in the Greater Boston, Portsmouth, NH, and soon-to-be Hyannis locations at least quarterly. You can work from home on other days.

Responsibilities:

Digital First Marketing Strategy and Execution. You will be responsible for helping the team launch and maintain our new website built on Shopify, managing our CRM (Hubspot) interactivity, data and analytics, marketing automation via MailChimp, and organic social analytics.

Marketing Plan Creation and Execution. Collaborating with the Marketing Director and team, you will help create and execute the omnichannel marketing plan designed to maximize brand exposure and drive customer engagement.

Collaboration and Relationship Building. You will collaborate with our internal marketing team, organization teams, and external partners to align business objectives with actionable marketing programs with measurable results.

KPI Monitoring. Establish key performance indicators (KPIs) to measure the effectiveness of marketing efforts. Regularly track, analyze, and report on marketing initiatives. Provide actionable insights and recommendations for improvement.

Consumer Engagement: Utilize your past expertise in consumer marketing to gain a deeper understanding of our target audience and their preferences. Leverage consumer insights to help develop compelling marketing messages and partnerships that resonate and drive action with prospective customers