Manager of Retention Marketing

I. Position Mission

The Retention Marketing Manager has experience planning, developing, launching, and analyzing customer retention campaigns via email, SMS, catalogs, and other channels as they develop. Will be tasked with evolving  existing strategies as well as launching new ones focusing on building customer relationships and driving repeat conversion.  The Retention Marketing Manager is responsible for planning and overseeing execution of retention campaigns across select Sensaria brands to drive revenue, repeat purchases, and lifetime value.

II. Organizational Structure

Functional Area

Marketing Business Intelligence

Immediate Supervisor

 Director of Retention Marketing

Subordinates (functionally)

Other key interfaces (relationship)

Creative

Customer Service

Marketing

Development

Working Environment  and Physical Demands

Typical office environment.  Requires prolonged sitting.  Requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator and other office equipment.  Requires a normal range of hearing and vision to record, prepare and communicate appropriate reports and answer the phone.  Requires eyesight correctable to 20/20 to read numbers, reports and computer terminals. 

FLSA Status

This is a full-time position requiring consistent dependable attendance.  This position is exempt from overtime

III. Tasks Description – Essential Duties and Responsibilities:

Retention Marketing (75%)

·         Plan and manage the retention channel calendars

·         Collaborate with creative, merchandising, customer service, and pricing teams to develop retention channel content that is  KPI driven and supports brand and business objectives.

·         Define and build specific customer retention journeys that drive automated email/SMS campaigns

·         Perform database segmentation, identify target audiences, create email and SMS lists, purge non-deliverable addresses, opt-outs, and recipients unlikely to engage

·         Create meaningful A/B tests to drive  learnings to improve performance and results

·         Spearhead data integration projects to enhance personalization and segmentation efforts

·         Analyze opportunities and recommend new retention channels for specific brands

·         Understand email HTML best practices and edit email code when necessary

·         Develop acquisition and segmentation strategies

·         Create KPI reporting, analyze results to evaluate program success, and provide data-driven insights for future efforts

Marketing Communication (15%)

·         Be an active contributor in interdepartmental meetings and brainstorms

·         Champion alignment of cross-channel communication strategies for significant sales, holidays, and initiatives

·         Regularly meet with key stakeholders to present learnings, insights, and progress in meeting business objectives

·         Provide updates on the competitive landscape of our industry

Growth Initiatives (10%)

·         Enhancement of existing efforts for database growth and channel expansion

·         Investigate direct marketing, push, co-branded collaboration, loyalty, etc., opportunities to enhance our communication strategy with customers and grow lifetime value.

IV. Additional Task and Responsibilities

·         Other duties, committees, and special projects as assigned

V. Skills, Intellectual Demands and Job Requirements:

MINIMUM QUALIFICATIONS:

• Bachelor’s degree preferred or equivalent experience in a business-related field
• Prior experience in email marketing
• High proficiency with marketing automation technology
• Strong command of Google Analytics
• Proficient with Microsoft Suite 

PREFERRED QUALIFICATIONS:

• Listrak ESP experience is strongly preferred
• Prior experience in SMS marketing
• CRM experience
• Great communication skills - both verbal and in writing
• Incredibly organized, efficient, and a critical thinker
• Knowledge of the latest digital marketing trends

·         Ability to utilize SQL for data mining 

INTELLECTUAL DEMANDS:

·   Must understand vague and implicit instructions, and react favorably in all work situations

·   Must be approachable and responsive to a variety of people and issues

·   Must be able to resolve problems, handle conflicts and make effective decisions under pressure

·   Ability to add, subtract, multiply and divide in all units of measure, calculate figures and amounts such as discounts and percentages.

Compensation: $62,400 - $95,000

Benefits offered: Medical, Dental, Vision, Life Insurance, Disability Coverage, a variety of optional benefits, Cafeteria 125 flex spending accounts, and a 401(k) retirement plan PTO/Sick, Bonus opportunity, This package would be explained in detail when you attend the Company’s New Hire Orientation.

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