Sales Account Executive

Job Description

CitrusAd is powering retail media, with a personalized sponsored product and display ad technology platform for some of the world's biggest retailers across 25 countries. Our tech paired with a world class services division is driving retailer media sales and enhanced Ad Serving for retailers of any size. Now that’s refreshing!

In 2020, we saw an amazing year of growth for our organization, with the focus being on diversifying from our core platform/technology only offering and expanding into the retail media sector via services, as well as creating the largest US ecommerce grocery network. Each strategic move has meant more success and allowed us to continue to win against our competitors.

Our mission is to be the world’s leading retail media platform, with every aspect of our business being world class. We are able to achieve this by living by our core principles:

Gratitude, honesty, and transparency

Show up

Know the role you play

Do less, deliver more, obsess

Incremental improvements

Take ownership

Collective leadership

Team before the individual and most importantly,

Mutual respect

Why this could be your next big break: 

At CitrusAd, we are committed to fueling our team members’ passion for creativity, collaboration, and desire to learn and grow.  After all, it’s our people that propel us forward. If you thrive in a creatively open environment with a teamwork atmosphere, this may be the job for you!

Our Account Executives are an integral part of the team and responsible for driving revenue and partnership growth for omni-channel media programs. This role is centered on sales throughout the pre- and post-sales process for media partnerships. This includes managing an existing book of business alongside a client solutions manager, bringing in net new business, growing brand/agency partnerships and internal cross-functional management. The position requires strong interpersonal skills to manage day to day client communication, a strategic mindset to develop media recommendations and deliver on revenue goals.

About the role:

The Account Executive role will be positioned as a part of our growing media network team to coordinate sales and manage client relationships in the CPG categories across our Sponsored Product and Display Ad technology media platform. The ideal candidate should have a proven history of exceeding sales goals and existing in-roads with media contacts at CPG companies and agencies.  Past experience in ecommerce media and sponsored search are a plus.

Duties and Responsibilities

Generate revenue and strive to exceed target quota

Utilize existing networks & intelligence tools to identify & contact prospective brand and agency contacts

Offer smart client research, trends & ideas (i.e. valid business reasons) to drive interest & cultivate relationships

Dissect each brand organization to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationship

Own a room (even virtually) – present dynamically and instill confidence to challenge our clients in a kind, smart and creative way to ensure we are doing what is best for both businesses long-term

Analyze campaign performance statistics and recommend performance enhancements

Collaborate with internal teams (account management, ad operations, creative, analytics, development) to ensure a seamless experience for both the retailer & suppliers

Communicate with retailer teams (Category Managers & Vendor Marketing) regarding “VIP” account outreach, pipeline, messaging SKU prioritization, URL confirmation, etc.

Track outreach & sales activity pipeline using CRM tool, HubSpot

About you:

We are looking for an Account Executive who has the following skills, knowledge, and experience:

Working knowledge of retail, eCommerce and digital monetization programs as well as Ad Tech Industry knowledge

Strong leadership qualities – trust, loyalty, empathy, forward thinking, self-starter

Strong organization skills – proving the ability to prioritize to ensure deadlines are met

Ability to problem solve focused on being solution oriented

Excellent interpersonal communication skills

Solution oriented mindset

Proven thought leader in strategic planning and operational efficiencies 

Efficient time management skills – able to sustain timeline management and campaign deliverables 

Experience in various CRM, Sales Intelligence and Ad Server platforms and/or the ability and willingness to learn quickly

Ability to work in a team environment 

Proficient in Google suite products

Qualifications

2 years’ experience in advertising, media sales and/or business development

Strong understanding of CPG environment either through direct sales experience or similar exposure

Comfortable with DSP, DMP, PMP terminology & discussion

BA/BS degree in marketing, business or related field

Post COVID travel required to Brands/Agency offices