Communication and Marketing Generalist
Job Posting for Communication and Marketing Generalist at City of Casper, WY
Class Summary
Assigned to: Public Engagement
Incumbent is responsible for the oversight of all modes of public outreach to Utility customers including marketing, research and development campaigns. The focus for this position will be for citywide initiatives with a strong focus on initiatives for Utilities.
REPORTING STRUCTURE:
Receives general supervision from the Manager of Public Engagement or higher-level management staff.
Typical Class Essential Duties
1. Provides dynamic communication and marketing assistance and support for public information and public engagement projects, initiatives, and events especially for Utilities including solid waste and recycling, drinking water, sewer, and stormwater.
2. Develops reports and proposals to assist in decision-making regarding outreach programs and City initiatives.
3. Conducts audience/constituent research for targeting, measuring, and evaluating communication and marketing programs.
4. Coordinates citywide media efforts, news releases, press conferences, associated events, and public communications.
5. Establishes, develops, and maintains contact with authorized local, national and international media, professional and civic organizations and other special interest groups to market and promote programs.
6. Coordinates assigned projects; identifies and reports progress to help keep the projects on track.
7. Develops clear, creative, and compelling content on the City’s website, Facebook, and other social media outlets.
8. Applies Community-Based Social Marketing principles to outreach initiatives as applicable.
9. Monitors internet trends and e-marketing best practices to recommend for implementation.
10. Responds to media inquiries.
11. Represents the City of Casper by responding to the public, citizens, its employees, and others in a prompt, professional, and courteous manner while continuously maintaining a positive customer service demeanor.
12. Performs other duties of a similar nature or level.
Knowledge (position requirements at entry):
Knowledge of:
Abilities (position requirements at entry):
Ability to:
Skills (position requirements at entry):
Skill in:
2. Develops reports and proposals to assist in decision-making regarding outreach programs and City initiatives.
3. Conducts audience/constituent research for targeting, measuring, and evaluating communication and marketing programs.
4. Coordinates citywide media efforts, news releases, press conferences, associated events, and public communications.
5. Establishes, develops, and maintains contact with authorized local, national and international media, professional and civic organizations and other special interest groups to market and promote programs.
6. Coordinates assigned projects; identifies and reports progress to help keep the projects on track.
7. Develops clear, creative, and compelling content on the City’s website, Facebook, and other social media outlets.
8. Applies Community-Based Social Marketing principles to outreach initiatives as applicable.
9. Monitors internet trends and e-marketing best practices to recommend for implementation.
10. Responds to media inquiries.
11. Represents the City of Casper by responding to the public, citizens, its employees, and others in a prompt, professional, and courteous manner while continuously maintaining a positive customer service demeanor.
12. Performs other duties of a similar nature or level.
Knowledge (position requirements at entry):
Knowledge of:
- Social media, print, electronic, radio/television and other media used to distribute public information.
- AP Writing Style.
- Marketing, public information, and community relations.
- Confidentiality and pertinent privacy laws.
- Customer service principles.
- Public Information Act, its application and compliance requirements.
- Basic math.
- Record keeping and file management principles.
- Applicable Federal, State, and local laws, rules, regulations, codes, and/or statutes.
- Modern office procedures, methods and use of technological equipment including database management.
Abilities (position requirements at entry):
Ability to:
- Routinely demonstrate the City of Casper core values.
- Work professionally and effectively with the public.
- Communicate tactfully and diplomatically with external customers and department personnel at all levels.
- Learn and promote public utilities of the City of Casper.
- Maintain confidentiality.
- Analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of goals.
- Organize records in an easily retrievable fashion.
- Operate a variety of modern office equipment and tools.
- Create presentations and speak in public.
- Maintain a neat and professional appearance.
- Communicate effectively verbally and in writing.
- Follow written and verbal instructions and direction.
- Follow all City safety rules and procedures and immediately report all accidents/incidents or unsafe conditions to a supervisor.
- Establish and maintain effective working relationships with those contacted in the course of work.
Skills (position requirements at entry):
Skill in:
- Communication methods and strategies with marketing and all media types.
- Extensive interpersonal skills required to respond to non-routine and/or technical questions and complaints.
- Conflict resolution.
- Dealing in a courteous, knowledgeable, and tactful manner with staff and general public.
- Working on several projects or issues simultaneously.
- Program and project management.
- English grammar.
- Technical writing.
- Public speaking.
- Marketing.
- Explaining legal processes in common terms.
- Gathering information; preparing articles, graphics, and pictures for newsletters and publications online and print formats.
- Oral and written communication, sufficient to exchange or convey effective information and to receive work direction.
Training, Experience & Certifications
EDUCATION and EXPERIENCE
- High school diploma or equivalent (G.E.D.) required.
- Minimum of three years of professional experience in communication, marketing, public relations, or journalism. Public sector/local government experience is preferred.
- Associate’s and/or Bachelor’s Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field preferred, or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as listed below.
LICENSING and CERTIFICATION REQUIREMENTS
- Possession of a valid Wyoming Driver’s License preferred.
Supplemental Information & Physical Requirements
The above job description is intended to represent only the key areas of responsibilities; specific position assignments will vary depending on the business needs of the department.
Women, minorities, and individuals with disabilities are encouraged to apply.
Employment with the City of Casper is contingent upon a successful background screen and pre-employment drug test. Applicants who have failed a pre-employment screen or have been terminated from the City of Casper are ineligible for employment consideration for 12 months. You will become eligible for consideration 12 months from the date of your incident (pre-employment screen or termination).
As a condition of employment, the successful candidate must utilize direct deposit for payroll purposes.
Driving records are required for all new employees regardless of the position's driving requirements. If the employee has not held a Wyoming driver's license for the last three years, the employee must provide at their own initiation and expense a driving record from their previous state(s) of residence.
Physical and Environmental Conditions:
City of Casper employees in data creation and modification, security sensitive or safety and protective positions are subject to pre-employment drug testing. Some employees may be subject to random drug testing if their responsibilities include:
Positions in this class typically require: stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, talking, hearing, seeing and repetitive motions.
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.
Incumbents in this position typically work indoors in an office environment and are subject to the common noises associated with office work including telephones, copiers, and printers. The position requires frequent sitting, typing, and customer contact, both by telephone and in person. This position may also require going out in the field to better understand Utilities and other City of Casper operations; personal protective equipment such as safety toe shoes, eye protection, safety vest, and hard hats be required for fieldwork.
City of Casper employees in data creation and modification, security sensitive or safety and protective positions are subject to pre-employment drug testing. Some employees may be subject to random drug testing if their responsibilities include:
- Emergency response/rescue
- Handling or working with hazardous materials, including chemicals as well as solid and liquid waste
- Operating or maintaining water and wastewater systems
- Writing or modifying code, maintaining or modifying City data systems including work on networks, servers, and communication systems
- CDL operations and driving
- Operating power-driven machinery or equipment
- Creating or modifying health, financial, security and or risk documents or assessments
- Working with or directing minors
Positions in this class typically require: stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, talking, hearing, seeing and repetitive motions.
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.
Incumbents in this position typically work indoors in an office environment and are subject to the common noises associated with office work including telephones, copiers, and printers. The position requires frequent sitting, typing, and customer contact, both by telephone and in person. This position may also require going out in the field to better understand Utilities and other City of Casper operations; personal protective equipment such as safety toe shoes, eye protection, safety vest, and hard hats be required for fieldwork.
Salary.com Estimation for Communication and Marketing Generalist in Casper, WY
$61,238 to $79,044
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Job openings at City of Casper, WY
City of Casper, WY
Casper, WY
Full Time
City of Casper, WY
Casper, WY
Full Time
City of Casper, WY
Casper, WY
Full Time
City of Casper, WY
Casper, WY
Full Time
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