Digital Media Specialist

Actively supports and upholds the City’s stated mission and values. Under direct supervision of the Public Affairs Director, employees of this classification work to create content and conduct outreach about the projects, initiatives and programs of the city of Flagstaff, increasing awareness and engagement with constituents. 

ADMINISTRATIVE DUTIES

• Supervisory:  This job does not have formal supervisory responsibilities.
• Budgetary:  This job does not have budgetary responsibilities but carries out day-to-day activities within approved budget.
• Strategic Planning: This job has partial responsibility for strategic planning at the program level, including providing input on overall outreach plans for the city and Public Affairs section. 
• Policies/Procedures: This job carries out day-to-day activities in accordance with established policies and procedures.
• Compliance: This job carries out day-to-day activities in accordance with Federal, State, and Local laws, rules, and regulations as well as City policies and procedures.
• Council Communications: This job carries out day-to-day activities in accordance with Council’s adopted priorities and direction.
• Reporting: This job does not have duties related to reporting to Federal/State/Local agencies.

• Provides excellent customer service to both internal and external customers.
• Advises and assists the Public Affairs Director and staff in developing outreach strategies and communications materials to support the city’s overall outreach and engagement efforts. 
• Supports city efforts to establish and maintain positive and productive community relations between the city and residents, the business community, media, outside agencies and public officials.
• Works with the Public Affairs section to integrate video components of strategic messages across multiple platforms, including social media.
• Writes scripts for and produces interesting, engaging, quality short or long-form videosfor distribution on the city’s digital platforms, including social media.
• Shoots interviews, b-roll, and photos independently with a digital camera or smartphone.
• Easily converses with people on a variety of different topics to facilitate interviews.
• Appears on camera in videos and provides voiceovers for videos.
• Writes clear and concise copy in a conversational layman’s language style for videos.
• Gathers and verifies as accurate all information for videos. Conducts research on subject matter, compiling background information and other necessary production work for projects.
• Performs production activities including editing, graphics and special effects. 
• Produces video/photo content of employee events or campaigns that are in alignment with the City’s overall internal communications strategy.
• Livestreams City-run events via social media platforms.
• Develops and edits copy for social media and communications.
• Assists in designing graphics for social media and communications.
• Assists with increasing engagement on various social media platforms and has awareness of social media trends.
• Helps to compile and analyze social media analytics to guide engagement strategies.
• Other duties as assigned.

MINIMUM REQUIREMENTS

• Bachelor’s Degree in Communications, Journalism, Broadcast Journalism, Digital Media, Video Production, or another related field
• Two years of experience in video production using software such as but not limited to Adobe Premiere
• Or any combination of education, experience, and training equivalent to the above Minimum Requirements. 

DESIRED EXPERIENCE AND TRAINING

• Social Media content development and account management
• Experience in the design, set up and operation of audio and video systems. 
• Experience with Adobe apps (After Effects, Audition, Lightroom, Photoshop, and/or Illustrator).
• Strong knowledge of design principles and art composition, e.g. page layout, color theory, typography, imagery and integration of components into a harmonious whole. 
• Experience designing graphics.

OTHER REQUIREMENTS

• Must possess, or obtain upon employment, a valid Arizona driver’s license.
• Regular attendance is an essential function of this job to ensure continuity.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES (ILLUSTRATIVE ONLY)

• Language Skills:   Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.  Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the community. Ability to effectively present information to top management, public groups, and/or boards of directors.
• Knowledge of English language composition, usage, vocabulary, and nuance.
• Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Time Management Skills: Ability to manage a project from start to finish while meeting deadlines.
• Layout Skills: Ability to design visually engaging online and print creative. 
• Software Skills: Ability to utilize necessary software to create print, online, video and animation creative. 

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS

• While performing the duties of this job, the employee is frequently required to sit, talk or hear. The employee is regularly required to use hands to finger/handle/feel, and the employee is occasionally required to stand, walk, reach with hands and arms, stoop, kneel, crouch, or crawl. 
• The employee must occasionally lift and/or move up to 50 pounds.
• Vision requirements for this position include close vision, distance vision, color vision, depth perception, and the ability to adjust focus. 
• Working conditions include occasional exposure to outdoor weather conditions. 
• The noise level in the work environment is usually moderate.