What are the responsibilities and job description for the Digital Media Analyst position at City of Placentia?
The City of Placentia is seeking a highly motivated and results-oriented individual who demonstrates creativity and innovation with excellent multimedia skills to fill the position of Digital Media Analyst.
The ideal candidate for this position will possess:
- Experience in all aspects of video production.
- Provide high-quality photography and video programming for City-sponsored special events
- A strong portfolio of work demonstrating shooting and editing skills.
- The ability to generate creative ideas for content and bring those ideas to fruition.
- Assistance with broadcasting of City Council Meetings and Planning Commission Meetings.
THE POSITION: Under general direction of the Assistant to the City Administrator/Economic Development Manager performs professional and technical duties related to the operation and maintenance of Citywide multimedia systems; develops, writes, and/or produces communication materials using a variety of media; assists with the operation of the City's government access channel including producing original programming; operates and coordinates visual and audio equipment as necessary for broadcasting live and on-demand meetings through various distribution methods; provides technical expertise for general broadcast and video production; creates audio and visual materials for use in staff training, social media platforms, and City website; provides administrative support to supervisor and performs other related duties, as assigned.
THE ORGANIZATION: At the City of Placentia, we strive to make a difference by continually developing our progressive and innovative workforce. Our team works together to foster an environment that promotes diversity, creativity, and respect for everyone’s opinions to ensure a better result for the community we serve. The City believes in a philosophy of continuous improvement and seeks to provide employees with a number of professional development opportunities, including citywide leadership academies, Departmental Retreats, professional coaching, and more. If you are interested in a public sector career with an established agency dedicated to improving the way its employees work, develop, and thrive, this position would be an excellent opportunity for you. Don’t wait; apply today!
The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the class.
- Produce live television broadcasts of City Council and Planning Commission meetings, special events, and community meetings.
- Coordinate live streaming media content of various special events and upload to the city website and social media outlets.
- Works with the Communications teams and other City Departments to coordinate, produce and manage video and multimedia productions for web, broadcast, and social media use with both internal and external audiences from program conception to final product.
- Perform quality computer graphic design work for all productions created.
- Oversee the operation of the City's cable access television channel.
- Select and schedule pre-produced programming/public service announcements.
- Coordinate audio-visual equipment for community events and set-up/tear-down.
- Monitor and maintain audio and visual supplies and equipment inventory.
- Keep accurate records regarding maintenance, new installation, and replacement of equipment.
- Train City staff to update elements of the website as well as conduct basic and complex website and mobile app updates as needed.
- Assess ongoing needs for new system design and equipment.
- Assist with the development of bid specifications and make recommendations regarding the installation of new audio/visual equipment to enhance the control room, Council Chamber, and City-wide facilities.
- Performs basic installation, maintenance, and engineering of video equipment, including cameras, an integrated production/broadcast system, analog and non-linear editing systems, lighting and sound systems.
- Perform digital photography assignments, as directed for all City Departments for City special events.
- Maintain a video, DVD, and photography library.
- Maintains the City’s YouTube channel and other social media platforms/systems used for the purpose of disseminating City video content.
- Research new technological advances; recommends changes and new strategies to improve and increase effectiveness and reach.
- Train and support City staff on use of Chamber, Emergency Operation Center, and other City facilities’ equipment; prepare written instructions and provide demonstrations regarding the use of the equipment.
- Develop graphics for products, programming, logos, seals, badges, websites and other multimedia platforms for City Departments.
- Design and create flyers, ads, cover pages, brochures, and a variety of other documents.
- Enhance and correct photographs through the use of computer software.
- Assist in budget preparation as it relates to the Audio/Visual equipment and maintenance.
- Perform related duties and responsibilities as required.
EDUCATION & EXPERIENCE: Any combination of training and experience that would provide the required knowledge, skills, and abilities is qualifying. A typical way to obtain the required qualifications would be:
- EDUCATION: An Associate of Arts degree from an accredited college or institution in computer-aided design, art, or a closely related field.
- Supplemental courses in graphics software, technical illustration, or closely related field is highly desirable.
- EXPERIENCE: Two (2) years of experience in graphics design and artwork, including the use of computerized graphic software programs.
- Experience in a variety of media and video production areas or television production is desirable.
- Experience working for or with public agencies or entities that provide services to public agencies such as video or television station production and/or broadcasting is highly desirable.
- Experience in a variety of media and video production areas or television production is desirable.
- Possession of a valid California class C driver's license with a satisfactory driving record during the course of employment.
KNOWLEDGE OF
- Operations of audio/video production techniques utilizing computer programs.
- Operations of audio/visual equipment and operation, including audio recorders, monitors, cameras, lights, and microphones.
- Computer graphics design software programs, functions, and applications.
- Artistic and graphics layout presentation principles, methods, and techniques.
- Principles and techniques of communications and marketing.
- Principals of on-air broadcasting and technical directing techniques and equipment.
- Principles and practices of website content management systems.
- Principles and practices of digital photography.
- Cable television systems and operations.
- Apple Final Cut Pro, Adobe Photoshop, InDesign, and Illustrator.
ABILITY TO
- Work occasional evenings, weekends, and holiday events as required.
- Attend all City Council meetings, Planning Commission meetings, and City-sponsored special events.
- Provide high-quality photography and video programming for City-sponsored special events, including but not limited to:
- National Night Out
- Concerts in the Park
- Movies in the Park
- Community Services Recreational Classes and Special Events
- Tamale Festival and Tree Lighting Ceremony
- Veterans Day Observance Ceremony
- Ground Breaking/Grand Opening Ceremonies
- Swearing In and Promotional Ceremonies
- Be available for emergency situations for live content feeds.
- Perform technical support duties in the operation and maintenance of Citywide multimedia and broadcast systems.
- Understand operations, obey safety rules, and analyze problem systems and equipment.
- Remain flexible in an environment with changing priorities, deadlines, and schedules.
- Possess, or gain, an understanding of the Americans with Disabilities Act (ADA) as it relates to various forms of media, video, and website functions to ensure the City produces ADA-accessible forms of communication with stakeholders.
- Effectively represent the Department and the City in meetings with governmental agencies, community groups, and various businesses, professional, and regulatory organizations and in meetings with individuals.
- Employ attention to detail.
- Organize and prioritize a variety of projects and multiple tasks in an effective and timely manner; organize own work, set priorities, meet critical time deadlines, and see tasks through to completion.
- Communicate effectively, orally and in writing.
- Establish and maintain effective working relationships with City officials, employees, co-workers, supervisors, and the general public.
- Perform duties on a regular and consistent basis.
PHYSICAL AND MENTAL DEMANDS
The physical and mental demands described here are representative of those that must be met by employees to successfully perform the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
PHYSICAL DEMANDS
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, feel or operate objects, tools, or controls and reach with hands and arms. The employee is required to talk and hear. The employee is required to frequently sit and occasionally stand and walk to access work areas and files; stoop, kneel, or crouch to access or place records or files; lift and carry records and documents, typically weighing less than 20 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
MENTAL DEMANDS
While performing the duties of this class, the employee is regularly required to use oral and written communication skills; read and interpret complex data; thoroughly analyze and solve problems; exercise sound judgment in the absence of specific guidelines; use math and mathematical reasoning; establish priorities and work on multiple assignments and projects concurrently; meet intense and changing deadlines given continual interruptions; and interact appropriately with staff, management, City officials, contractors, consultants, and others encountered in the course of work.
PHYSICAL DEMANDS
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, feel or operate objects, tools, or controls and reach with hands and arms. The employee is required to talk and hear. The employee is required to frequently sit and occasionally stand and walk to access work areas and files; stoop, kneel, or crouch to access or place records or files; lift and carry records and documents, typically weighing less than 20 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
MENTAL DEMANDS
While performing the duties of this class, the employee is regularly required to use oral and written communication skills; read and interpret complex data; thoroughly analyze and solve problems; exercise sound judgment in the absence of specific guidelines; use math and mathematical reasoning; establish priorities and work on multiple assignments and projects concurrently; meet intense and changing deadlines given continual interruptions; and interact appropriately with staff, management, City officials, contractors, consultants, and others encountered in the course of work.
RECRUITMENT PROCESS
Employment applications must be submitted online at www.placentia.org; Applications may be accompanied by a resume, however, resumes will not be accepted in lieu of a completed online application. Applications, as well as responses to the supplemental questionnaire, will be reviewed and the most qualified applicants will be invited to the next phase of the recruitment process which may include, but is not limited to, testing/assessment and/or oral interview. The selected candidate must pass an extensive background check and pre-employment screening.
EQUAL EMPLOYMENT OPPORTUNITY
The City of Placentia is an equal opportunity employer and does not discriminate on the basis of race, color, gender, age, ancestry, national origin, political or religious affiliation, sexual orientation, marital status, other non-job related physical or mental disability, medical condition, or other functional limitation in employment or the provision of service. The City is committed to making its programs, services, and activities accessible to individuals with qualified disabilities. If you require reasonable accommodations to complete the employment application and/or participate in the testing process, please contact the Human Resources Office at (714) 993-8141 prior to the filing deadline. We will attempt to reasonably accommodate applicants with disabilities upon request.
To view the official class specification for this position and a complete list of job requirements and conditions, reference our job classifications page HERE. For additional information, please call Human Resources at (714) 993-8295.
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