What are the responsibilities and job description for the Creative Director position at CityVet Career Center?
JOB SUMMARY
We love animals, and our incredible staff that takes care of them and each other. We are expanding nationally and need someone to help manage our creative design and marketing materials to support that growth. Our team members are part of a culture that values individuals and their talents. If you are driven by making an impact in helping pet parents, furry friends, and passionate about working with incredible people, please read on.
RESPONSIBILITIES & DUTIES
- Manage the company’s creative direction – filter ideas and guide executional direction among creative team members and internal clients. Own process from concept to completion.
- Design. lead, and produce a variety of marketing and promotional materials such as website graphics, digital ads, social media short-form video/gifs, email campaigns, social media graphics, in-clinic marketing, and other related materials
- Lead creative development and execution across diverse media, formats, and marketing channels for both client audience and recruiting efforts.
- Guide visual and verbal communications to meet and maintain brand standards. Ensuring creative to be both aesthetically interesting while built on insights that are motivating to audience.
- Provide creative guidance to video development and social media efforts
- Hold ultimate accountability for all creative deliverables' quality, strategy, and integrity.
- Manage project management and review process by collaborating with teams supported, create project schedules, and hitting key deadlines.
- Oversee career development of team members. Perform reviews to determine strengths, growth opportunities, goals, and ambitions.
- Exceed by being empowered to be your best self.
- Live CityVet core values of treating your team like family, always doing what’s best for our clients and team, and with a “Just Wag!” attitude.
REQUIREMENTS & QUALIFICATIONS
- Degree in graphic design, marketing or equivalent experience
- 7-10 years of developing, guiding, and leading marketing campaigns for both B2B and B2C
- A portfolio showcasing a diverse range of design projects, including print and digital materials is mandatory.
- Strong project management skills and able to track creative initiatives through execution process.
- Track record of owning and managing creative guidelines and ensuring brand consistency across touchpoints.
- A “roll up your sleeves” attitude, willing to help design as well as lead designers.
- Solid understanding and demonstrated experience with Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
- Strong understanding of design principles, including layout, typography, color theory, and composition.
- Ability to create visually appealing graphics, illustrations, and other design assets
- Effective communication skills to collaborate with cross-functional teams, clients, and stakeholders.
- Ability to take constructive feedback and incorporate it into design revisions.