Digital Content Specialist

Job Overview:
We are looking for a Digital Content Specialist to play a key role in developing and implementing our content strategy across various digital platforms. The ideal candidate will have a strong understanding of digital content best practices, excellent writing skills, and a creative mindset. The Digital Content Specialist will work closely with our marketing team to produce high-quality content that drives engagement, brand awareness, and conversions.

Key Responsibilities:

• Develop and execute a content strategy that aligns with our brand goals and target audience.
• Create engaging and SEO-friendly content for our website, blog, social media channels, email campaigns, and other digital platforms.
• Write compelling copy for marketing materials, including product descriptions, landing pages, and advertisements.
• Collaborate with designers, videographers, and other team members to produce multimedia content (such as videos, infographics, and interactive content).
• Conduct keyword research and optimize content for search engines to improve organic visibility.
• Monitor and analyze content performance using analytics tools and make data-driven recommendations for optimization.
• Stay up-to-date with industry trends and best practices in digital content creation and distribution.
• Ensure all content is accurate, consistent with brand voice and guidelines, and meets quality standards.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
• 3 years of experience in digital content creation, preferably in a similar industry or niche.
• Proven track record of producing high-quality written and visual content for digital platforms.
• Excellent writing and editing skills, with a keen eye for detail and grammar.
• Strong understanding of SEO principles and experience with keyword research and optimization.
• Proficiency in content management systems (CMS) and basic knowledge of HTML/CSS.
• Experience with graphic design tools (e.g., Adobe Creative Suite) and video editing software is a plus.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with the ability to generate innovative content ideas and storytelling concepts.
• Strong organizational skills and ability to manage multiple projects in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team.

Benefits:

• Competitive salary and benefits package.
• Flexible working hours and remote work options.
• Opportunities for career growth and professional development.
• Dynamic and inclusive work environment with a supportive team.
• Chance to make a real impact and contribute to the success of a growing company.

Job Type: Full-time

Pay: $75,000.00 - $95,000.00 per year

Experience:

• Social media marketing: 1 year (Preferred)
• Writing skills: 1 year (Preferred)

Ability to Commute:

• Ridgeland, MS 39157 (Required)

Ability to Relocate:

• Ridgeland, MS 39157: Relocate before starting work (Required)

Work Location: In person