Director of Marketing

POSITION SUMMARY: Manages, directs, and leads the Sales and Marketing team which includes Operations, Castle Club, and the Transportation Department. Develops annual business/marketing plans, strategies, and budgets in addition to special events and Guest promotions. Directly supervises Marketing team.

ESSENTIAL DUTIES:

• Establishes marketing goals to ensure "share of market" and profitability of the casino.
• Develops and executes marketing plans and programs, both short and long-range, to ensure profit, growth and expansion of company products and/or services. Evaluates program effectiveness and adjusts plans based on information.
• Researches, analyzes, and monitors financial, technological, and demographic information factors to capitalize on market opportunities and the minimize negative effects of competitive influences.
• Analyzes data and trends, make recommendations based on analytics.
• Plans and oversees the organization's advertising and promotional activities including print, electronic, direct mail, and social media.
• Functions as the key CCCH public relations representative at events, on and off property.
• Oversees the Castle Club and VIP Player Development Program.
• Articulates the CCCH brand and communications strategy internally and externally.
• Prepares and implements marketing plans, analysis, budgets.
• Identifies and builds opportunities to attract new Guests and retain existing Guests.
• Develops and enforces department policies and procedures.

• Educates, leads, manages, motivates, evaluates, and develops marketing department personnel.

• Establishes and builds working relationships with other departments and third-party vendors.

• Maintains relationships and communication with governing groups and agencies.
• Develops strong community relations and attends community events as a representative of CCCH.

• Other duties as assigned by the General Manager.

QUALIFICATIONS:

1. Education:

a. Bachelor’s degree in Marketing, Business, or equivalent field of study, Required. Masters degree, preferred.

2. Work Experience:

a. 5 years’ experience in casino Marketing in a senior management position with a minimum of 3 years’ experience in a tribal marketing management position, required.

b. Experience with radio, television buys and other multimedia advertising practices, preferred.

c. Experience in promotion and event management.

d. Experience in contracting national and regional entertainment, preferred.

e. Experience in service industry position(s), preferred.

f. Additional education and/or related work experience may substitute for the minimum requirements of this position.

3. Knowledge, Skills, and Abilities:

a. Knowledge and expertise with emerging trends for current print, online, and outdoor advertising design and productions.

b. Knowledge of player tracking systems, preferably Oasis, and knowledge of promotional kiosk software.

c. Familiarity with business plan development.

d. Able to successfully interact with a variety of personalities.

e. Possess mature judgment and heightened attention to detail and creativity, keeping up in a fast-paced atmosphere, working under pressure while maintaining professional composure to make quick assessments, adjustments, and deescalate tense situations.

f. Strong written and verbal communication skills, moderate to advanced computer literacy, and effective organizational and time management skills.

g. Exhibit strong interpersonal management and service skills.

4. Be at least 18 years of age.

5. Able to demonstrate eligibility to work in the U.S.

6. Participate and pass pre-employment drug screening and background investigation to obtain and maintain a valid Gaming License.