The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.
SALES FLOOR:
- Understands organizational objectives and makes decisions that align with Company priorities
- Takes ownership and is committed to delivering results, while remaining actively aware of personal and store metrics; and creates personal sales and clienteling strategies in partnership with the management team.
- Creates short- and long-term strategies to achieve personal metrics and performance goals
- Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity
- Represents Coach as a brand ambassador
- Demonstrates Coach’s Selling and Service expectations at all times
- Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
- Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
- Creates positive impressions with customers by bringing best self to work through attire consistent with Coach’s Guide to Style
- Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition.
- Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value.
- Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.
- Discusses product features and builds the sale by leveraging cross-selling skills and abilities.
- Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs
- Sensitive to customers’ needs and tailors approach by reading cues
- Attends to the unique and individual shopping needs of each customer.
- Works with multiple customers simultaneously and breaks away as appropriate
- Follows up with customers consistently and genuinely to influence/close the sale
- Flexes personal selling techniques to contribute to overall store financial results
- Builds lasting and loyal relationships with customers
- Leverages Coach’s tools and technology to support relationship building and clienteling efforts
- Creates enthusiasm and positivity for a shared vision and mission
- Promotes and endorses a team selling environment
- Fosters an environment of teamwork, trust and collaboration with internal and external customers Remains solution oriented; is adaptable and flexible to changing business and store needs
- Welcomes feedback and adapts behaviors as appropriate
- Maintains a calm and professional demeanor at all times
OPERATIONS:
- Ensures all daily tasks are completed without negatively impacting service or Coach standards
- Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner
- Maintains a clean and tidy selling floor at all times
- Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection procedures
- Replenishes inventory on sales floor as needed
- Supports Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor, maintains strong organizational standards as it relates to product both in the stockroom and on the sales floor.
- Supports cash-wrap when needed to process purchases, returns, and exchanges.
- Efficiently processes customer transactions: Purchase, Return, Exchange, Found Order etc.
- Effectively helps to prepare store by organizing functional areas, performs routine cleaning, maintains strong organizational standards and maintains visual merchandising expectations.
Additional Requirements Experience: 1- 3 years of previous sales experience, preferably in a luxury retail service environment. Possesses current knowledge of fashion trends and competition in the marketplace. Education: High school diploma or equivalent; college degree preferred. Technical: Knowledge of cash register systems, basic computer skills (including the ability to use iPad/laptop, Mobile POS and Internet), utilize walkie talkie, understand and read price and product release sheets. Physical: Ability to execute at a fast pace. Ability to communicate effectively with customers and team. Ability to maneuver the sales floor, sales shelves, and stock room; climbing, bending, and kneeling are required. Ability to frequently lift and carry up to 25 pounds and, at times, lift and carry product/cartons up to 50 pounds to process product shipment/transfers Schedule: Ability to meet Coach Scheduling & Availability Expectations, including ability to work a flexible schedule, including nights, weekends, and holidays high retail traffic and sales days including but not limited to the day after Thanksgiving, Memorial Day, Christmas Eve, Mother’s Day, etc.).