Marketing & Business Development Director

Rancho Mirage, CA Full Time
POSTED ON 3/26/2024
Company Overview
Coachella Fitness Concepts Inc. is committed to helping our community live their best lives through affordable, accessible Pilates, yoga and indoor cycling classes. We believe everyone deserves the mind-body experience of fitness, creating better health with a focus on core, strength, flexibility, stability, and balance. We offer a variety of different class types designed to accommodate students of all levels in a way that is empowering, energizing, and fun. Our methodologies provide a consistent but creative experience for each class type, every time.

Position Overview
Our Company employs a strong team of fitness professionals, and the successful candidate will assist the Company Owners and Management Team with brand marketing support, business development, social media management, administration and operations. Compensations will be dependent upon the skills and qualifications of the successful candidate, but may be between $25-35 per hour, or a salary equivalent.

The candidate should be a marketing and social media rockstar, have solid computer skills, above-average attention to detail, superior organizational skills, flexibility and adaptability. 

Essential Duties and Responsibilities
  • Marketing & Events
    • Deeply understand each of our brands and what makes them unique in the industry.
    • Create and manage a strategic marketing plan, driving community-based lead-generation activities for all studios.
    • Maintain an events calendar and work with brand teams to plan and execute them, including setup and tear-down.
    • Manage the social media team and social media accounts, coordinating with social media managers to execute marketing strategies.
    • Stay up-to-date on corporate monthly promotions, and assist with training and communication to studio staff.
    • Manage ad vendors to optimize digital advertising spend.
    • Coordinate member and prospect communications, such as email and text campaigns.
  • Business Development
    • Participate in community organizations, such as chambers of commerce, networking organizations, and other professional organizations.
    • Establish and maintain business partnerships.
  • Company Operations
    • Organize company events and meetings.
    • Assist with ordering marketing supplies, materials, displays, and other items.
    • Maintain and organize paper and electronic files.
    • Prepare business reporting.
  • Maintain a positive, upbeat attitude; promote and exemplify Company values, and represent Company objectives and interests to internal and external customers.
  • Comply with established safe work practices and attend to all safety-related training provided or made available by the Company.
  • Perform additional duties as assigned by the Company Management.

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience
  • 6 years of work experience, preferably in marketing / sales / operations
  • Demonstrated ability to grow businesses with effective and creative marketing strategies

Required Technical / Other Skills and Abilities
  • Must be fluent in English and have excellent communication and strong interpersonal skills in person, on the telephone, and via email
  • Technical prowess: Facebook, Instagram, Google Business, Google Applications, Microsoft Excel
  • Ability to learn ClubReady, Paychex and other company systems
  • Strong customer service skills
  • Solid writing and grammar skills
  • Professional, punctual, reliable and neat
  • Strong attention to detail and accuracy
  • Trustworthy and ability to handle confidential information
  • Ability to work harmoniously with co-workers, clients and the general public
  • Ability to stay calm at all times and act respectfully and professionally
  • Proficient with computers and studio software
  • Effective networker with community and business leaders and influencers

Salary.com Estimation for Marketing & Business Development Director in Rancho Mirage, CA
$136,866 to $183,641
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