Channel and Customer Strategy Manager - Small Store

The Channel and Customer Strategy team leads strategic planning and the go-to-market plan for all channels and customers within North America. As the Manager of Channel and Customer Strategy – Small Store, this role will own the strategy, planning and communication to our National Retail Sales and Zone Sales teams for the fairlife portfolio of dairy based nutrition brands in the Convenience, Drug and Value channels. The ideal candidate understands that true value creation, both for our customers and the company, is built upon a long-term, shared vision of growth that is grounded in consumer and shopper needs/occasions and informed by leading edge category and channel insights. This individual will work seamlessly across multiple functions within fairlife and the Coca-Cola System to deliver Joint Business Plans and strategic selling decks that deliver long-term, profitable growth for the company and our most valued retail partners.

responsibilities:

• Own the Small Store channel and customer commercial strategy for fairlife’s full portfolio of brands working with our most valued retail partners
• Partner with the National Retail Sales Small Store team to develop customer-specific selling stories with leading edge consumer, shopper and category insights
• Support Joint Business Plans and other strategic meetings by providing analytic and commercial thought leadership support to the sales team
• Work seamlessly across multiple internal and external functions including Business Intelligence, Brand, Category Commercial, Revenue Growth, Shopper Marketing and Category Strategic Advisory
• Efficiently prioritize time across all Small Store customers to ensure the fairlife brands’ category selling stories are flawlessly executed, on time, for each respective customer and buyer
• Develop a clear segmentation framework for the Small Store channel to identify where to play and how to win, with an emphasis on driving consumer recruitment and profitable growth, through the execution of our Large Store OBPPC roadmap
• Deliver against annual and long-term KPI’s including base brand acceleration, successful innovation sell-in and expansion, distribution, share and achieving revenue and profit growth targets
• Leverage Nielsen, Numerator, retailer shopper data and proprietary Coca-Cola tools and research to develop best in class insights and selling stories

skills/qualifications required:   

• Bachelor’s Degree in Business or Marketing required; MBA preferred
• 5 years of experience in Customer Sales, Commercial and/or Category Advisory in a CPG company
• Ability to work independently and collaboratively across cross-functional groups
• Exceptional analytical capabilities utilizing Nielsen, IRI, customer shopper data or similar programs
• Proven ability to develop and implement strategic frameworks for an organization
• Ability to take programs from concept to execution
• Excellent oral and written communication skills
• Strong project management experience
• High proficiency with all Microsoft Office platforms
• Ability to handle ambiguity and work in a fast-paced, entrepreneurial environment

position location: Chicago, IL

reports to: Director, Channel and Customer Strategy

travel requirements: 30%

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email careers@fairlife.com.