Cognizant hiring for Digital Marketing - Paid Media Expert
Job Posting for Cognizant hiring for Digital Marketing - Paid Media Expert at Cognizant Technology Solutions
Cognizant hiring for Digital Marketing - Paid Media Expert
Location : Pan india
Role: Digital Marketing - Paid Media Expert
Responsibilities:
- Strategically plan and execute paid advertising campaigns while optimizing targeting, budget allocation, and performance analysis to maximize ROI
- Conduct thorough analysis of trends and targeting options
- Develop & optimize campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
- Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
- Monitor campaigns, prepare performance reports and provide actionable insights
- Recommend and consult clients and marketing team on any new content or landing pages that should be created in order to promote higher campaign performance
- Set up conversion tracking & retargeting pixels
- Conduct in-depth competitive analysis within our clients’ locations and industries
- Research to stay on top of the latest trends in advertising
- Experience with Programmatic Advertising is considered a plus
Required Skills & Experience:
- A minimum of 3 years of hands on Paid Media experience
- Meta/Blueprint certification preferred
- Able to work in a fast-paced, challenging environment.
- Excellent verbal, written, and presentation skills with the ability to work effectively with all levels within the company
- Excellent organizational skills with the ability to manage multiple priorities and projects to meet established deadlines
- Proficient with all Microsoft Office applications with the ability to learn new and existing company-specific software applications to compiling and analyzing qualitative and quantitative data for making insightful recommendations
Salary.com Estimation for Cognizant hiring for Digital Marketing - Paid Media Expert in Indore, WV
$73,167 - $96,611
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