What are the responsibilities and job description for the Audience Manager position at Cognizant?
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Summary:
Responsibilities:
Qualifications:
Summary:
- Enable client to better connect, control and activate data to transform customer experiences and generate more valuable business outcomes
- Leverage the LiveRamp Safe Haven Platform to deliver end to end addressability for the client’s brands
- Enable client to use their 1st and 3rd party data effectively, safely and easily
- Serve as a cross functional subject matter expert working closely with multiple teams and stakeholders
Responsibilities:
- Help customers make sense of datasets from across the ecosystem and find meaningful value in sharing data with Safe Haven.
- Work closely with client stakeholders, program and project management, technical teams to ensure a seamless project delivery
- Meet communicated timelines and deliverables
- Establish productive, professional relationships with client stakeholders
- Be the expert on all aspects of the LRSH implementation for the client
- Participate and define requirements in ideation workshops
- Participate and define level of effort to align to timelines based on requirements identified in ideation workshops
- Routinely assess, clarify, and validate customer needs, as well as lead solution development efforts that best address those needs
- Achieve customer objectives as defined by stakeholders
- Complete deliverables while maintaining customer satisfaction ratings that meet company standards
- Develop program solutions that expand and deepen these relationships
- Work efficiently with client data and analytics partners to define, configure, extract, aggregate, analyze, package, synthesize, and share data, results, and actionable insight to support client campaigns, products, or business decisions
- Build up a strong understanding and expert knowledge of the various data sources and methodologies brought together for LiveRamp data sharing solutions – retail transaction data, 1st-party CRM data, ad exposure and response data, and 3rd-party data provider attributes (demographics, psychographics, lifestyle segments)
- Collaborate with client and capability teams on how to creatively leverage this rich data asset for their respective insight, segmentation, measurement, and activation needs
- Identify data gaps and advocate for additional data sources to meet unmet marketplace need(s)
- Outline pragmatic solutions to answering insight needs with an eye toward balancing quantitative rigor, data incompleteness, and timelines conducive to rudimentary vs. sophisticated methods
- Provide input to Solution Architecutre and Data Onboarding teams on cross-format planning & measurement analysis requirements and possible solution paths
- Prepare and present compelling analytical presentations and effectively communicate (both in writing and verbally) complex concepts to marketing and business audiences
- Regularly work with the internal data science teams to provide input to the use case roadmap and bring the knowledge of upcoming advances in the platform and LRSH products into the audience management and roadmap
- Provide mentorship and guidance to other analysts/data scientists where necessary
Qualifications:
- Minimum of 5 years of account management, audience management or digital marketing experience
- Minimum of 3 years in a professional capacity with client facing role
- Understanding and previous work experience with similar platforms to manage audiences
- Understanding of 1st and 3rd party data vendors
- Understanding of data spine and attributes
- Experience navigating complex organizational environments
- Experience in working with enterprise level clients
- Knowledge of Google analytics
- Knowledge of project management solutions like Smartsheets
- Hands on experience with propensity modeling, lookalike modeling and segmentation
- Ability to identify and communicate with multiple constituencies and decision-makers
- Proven experience engaging clients through professional investigative techniques to understand clients’ needs, discover new opportunities, and overcome challenges
- Experience generating consistently accurate, statistically sound analysis and interpreting, translating and synthesizing data into actionable insights in the form of reports, dashboards and client ready presentations
- xperience integrating multiple data sources (1st-party, 3rd-party, media activity) and utilizing creative analytical approaches to answer client audience insight or performance questions
- 2 years of experience interfacing directly with clients and being able to present complex analytical material in an easy-to-understand manner
- Experience with cloud computing services such as GCP
- Attention to detail and time management - delivering high quality, client-ready work for multiple projects across several workstreams while meeting deadlines
- Knowledgeable of the media planning, measurement, and optimization process and acumen (both online and offline)
- Proficient with the application of analytic methods in digital and mobile channels
- Proficient with direct and/or interactive marketing test design
- Demonstrated history of innovation with emerging ad platforms, data, measurement, or analysis techniques
- Understanding of LiveRamp’s role in the market and the broader AdTech/MarTech space
- Data privacy/security and related governance processes (Privacy Impact Assessment, CCPA, GDPR, etc)
- Must be hands on, resilient and have a strong attention to detail
- Type S(tartup) personality: driven and resilient while down to earth; hungry for success and not afraid to try and fail; While being humble and also fun to work with!
Employee Status : Full Time Employee
Shift : Day Job
Travel : No
Job Posting : Jun 03 2022
About Cognizant
Cognizant (Nasdaq-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 185 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @USJobsCognizant.Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
If you have a disability that requires a reasonable accommodation to search for a job opening or submit an application, please email CareersNA2@cognizant.com with your request and contact information.
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