Head of Growth Marketing

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team.

Our services span collectible coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia. Our subsidiaries include PSA, PCGS, WATA, Card Ladder, Goldin, and the Long Beach Expo collectibles trade show.

Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 1,700 people across our headquarters in Santa Ana and offices in Jersey City, Seattle, Hong Kong, Paris, Shanghai, and Tokyo.

We are seeking an exceptional Growth Marketing leader to join our team and help us drive growth across all our brands. This is a highly visible and critical leadership position that will be responsible for owning and driving incremental growth across all our brands, with a particular emphasis on PSA and Goldin. In this position, you will have the opportunity to make a significant impact on our business by developing and executing a comprehensive marketing strategy, driving paid growth through constant testing and optimization, and owning CRM and lifecycle engagement, organic growth, and marketing analytics.

In this role, you will be responsible for leading a team of marketers and analysts, as well as collaborating with cross-functional teams, including product, engineering, and design. You will have the autonomy to lead marketing technology efforts, identify and implement new tools and technologies to enhance our marketing efforts, and incorporate industry trends and best practices into our marketing strategy.

This is an excellent opportunity for a highly analytical and data-driven marketer to join a dynamic and growing company. We are looking for someone who is passionate about driving growth, has experience mapping out lengthy customer journeys and optimizing them, and is willing to roll up their sleeves and get work done. As a key member of our leadership team, you will play a critical role in shaping our marketing strategy and driving growth across all our brands.

If you are a strategic and results-driven marketer with a passion for driving growth, and have experience leading marketing technology efforts, we encourage you to apply for this role. A passion for collecting or an interest in learning more about the industry is also a plus. We are looking for someone who is excited to take on new challenges and be a self-starter, and who is committed to making a significant impact on our business.

This role reports to the Chief Marketing Officer and can be located at our Santa Ana, California location; Jersey City, New Jersey location; or remote. 

What You’ll Do 

• Develop and execute a comprehensive marketing strategy that drives incremental growth across all our brands
• Drive paid growth through constant testing and optimization, including identifying new acquisition channels, optimizing campaigns, and tracking performance metrics
• Own CRM and lifecycle engagement, including developing and executing email and push notification campaigns, optimizing customer journeys, mapping out lengthy customer journeys and optimizing them, and tracking engagement metrics
• Drive organic growth through search engine optimization (SEO), social media, and other channels
• Develop and manage marketing analytics, including tracking and analyzing key performance indicators (KPIs), creating dashboards, and presenting findings to leadership
• Lead marketing technology efforts, including identifying and implementing new tools and technologies to enhance our marketing efforts, rolling up your sleeves and getting in the trenches to get work done
• Collaborate with cross-functional teams, including product, engineering, and design, to ensure alignment and drive growth across the organization
• Manage a team of marketers and analysts, providing coaching and mentorship to drive team performance
• Stay up-to-date on industry trends and best practices, and incorporate them into our marketing strategy
• Have a passion for collecting or an interest in learning more about the industry

Who You Are

• 10 years of experience in growth marketing, with a particular emphasis on e-commerce, mobile, and/or subscription-based businesses
• Proven track record of driving incremental growth through constant testing and optimization
• Strong analytical mindset, with experience in marketing analytics and data-driven decision-making
• Experience leading a team of marketers and analysts, with a focus on coaching and mentorship to drive team performance
• Experience in all four components of the role: paid growth, CRM and lifecycle engagement, organic growth, and marketing analytics
• Strong communication and collaboration skills, with the ability to work cross-functionally to drive results
• Bachelor's degree in marketing, business, or a related field

Salary Range: The salary range for this position is $190k-$300k. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set.

Reasons To Join Us

• Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
• 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
• Vacation: All salaried employees are eligible for flexible time-off
• Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
• Employee Discounts: Employees receive discounts on select grading services for approved submissions
• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
• Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities

Candidates must be authorized to work in the United States.