What are the responsibilities and job description for the CM Senior Manager of Communications position at Colossal Media?
The Company
Colossal Media, now a Lamar Advertising subsidiary, is an award-winning Brooklyn-based company celebrated for reviving hand-painted outdoor advertising. Founded in 2004 on the ashes of a forgotten art form, we've grown into a premium creative partner for the world's largest brands, agencies, and artists. Our memorable campaigns build curiosity and amplify exposure through dynamic storytelling, redefining and elevating the out-of-home experience. We have a vision for rapid growth and to make this happen, we need you! Many of our campaigns are captured on film to create a timeless story. These videos are a great way for you to learn more about our business and our mission so take a minute to check them out: https://vimeo.com/colossalmedia
Colossal Media is built on the craft of hand-painted murals. This craft has creativity at its core. Here we know that what fuels creativity is diversity. People from all walks of life work here at Colossal Media and all are not only welcome but are treated equitably within the Colossal Media community.
What you can expect from us:
- A workplace where everyone has an opportunity to participate and contribute and is valued for their unique skills, experience, and perspectives
- First-year earning potential of $70,000 - $90,000 / year dependent on relevant experience and qualifications plus an annual bonus
- Ongoing professional development and internal leadership programs to maximize your career potential and room to grow
- Multiple medical plan options
- Dental and vision insurance
- 120 hours of paid time off (PTO) that increases with tenure and paid holidays
- 401K plan with company contributions for participation
- Wellness program incentives such as medical plan premium holidays and HSA contributions
The Role:
The Senior Manager of Communications will work closely with internal stakeholders to drive external and internal communications and marketing projects that touch every aspect of the business. They are responsible for developing and implementing strategies that generate new business, build customer and community relationships, and assist in recruiting and supporting business objectives while maintaining and elevating our brand identity. They should be at the forefront of trends, in touch with our communities, and work closely with trade and PR outlets to advance brand building. They should be comfortable working autonomously and acting as an advisor to senior leadership on all communication and marketing strategies. Through their marketing and communications expertise and natural storytelling, the Senior Manager of Communications will represent and build our brand.
Key Responsibilities:
- Build and execute integrated marketing and communications plans, driving our digital and social presence, partnerships, event strategy and overarching brand ethos
- Evaluate and expand the impact of marketing programs in achieving their stated objectives, including impact on lead flow, customer retention, community relations, and brand building
- Lead all internal and external communications as the go-to Colossal wordsmith and natural storyteller; Establish a consistent and on-brand voice across all channels
- Ensure high-level management and monitoring of Slack (Colossal's internal communication system)
- Write & develop content for Colossalmedia.com, newsletters and Colossal Media’s channels such as LinkedIn and Instagram
- Assist with new business pitches by articulating clear messages about our services, culture, clientele, and creative
- Envision and oversee bespoke events throughout the year
- Work across departments to streamline processes, communicate to keep the story cohesive
- Create and foster relationships with like-minded organizations to create opportunities to authentically champion the Colossal brand and support partners with similar goals
- Partner with the Creative team, Client Partnership team, Real Estate team and other internal stakeholders on projects such as events, presentations, proposals and other sales/marketing collateral
- Manage any press requests and build new press relationships
- Oversee awards submissions
- Identify opportunities for executive speaking opportunities at key events
- Revamp social strategy and build a frequency system for our Instagram and Tik Tok presence
- Conduct quarterly audits of our competitors' marketing strategy and offerings
- Research, reach out and run point on any potential brand partnerships
Requirements:
The Basics:
- A college degree is required
- 5-7 years of related experience, preferably in marketing or similar roles
- Proficient in Microsoft Office and Google Suite applications
- Experience with Wordpress is preferred
Knowledge, Skill, and Ability Requirements:
- Experience building marketing programs and reporting on the results
- Exposure to digital and grassroots marketing
- High competence as a creative writer with an eye for great marketing collateral
- Strong project management skills
- Strong problem-solving ability, including metrics-driven thinking
- High level of organizational skills, and excellent attention to detail
- Creativity, and initiative combined with commercial awareness.
- Knowledge of common public relations practices
- Comfortable working in a deadline-driven environment
- Ability to work independently and act on own initiative
The Nitty Gritty:
- Naturally embody our pillars: Awareness, Curiosity, Leadership, Craftsmanship
- Position continually requires demonstrated poise, tact, and diplomacy
- Energy, enthusiasm, and the ability to meet deadlines
To Be Considered:
- Resume
- Cover letter; please use your cover letter to highlight experience from your resume that fulfills the requirements listed above
- References
Physical Demands and Work Environment
- The primary work environment is an office.
- The specific physical demands/requirements of the job include: lifting less than 10% of the time, reading, color distinction, acuity, sitting greater than 50% of the time, and talking.
- The typical percentage of time spent traveling and spending nights away from home is less than 10%.
Colossal Media is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic
Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!
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#ColossalID
Salary : $70,000 - $90,000