Senior Product Manager, Growth

Strategy and Planning - Liberty, 28 Liberty Street, New York, New York, United States of America Req #249

Wednesday, January 11, 2023

THIS IS BLUE APRON
Chefs around the world wear blue aprons when learning to cook, and for us it has become a symbol of lifelong learning. Our highly motivated group of food enthusiasts are inspired to work on complex business problems with creativity and passion, always looking to learn something new. We take preparation seriously, embrace a spirit of excellence, and put in the extra effort in everything we do. We are thrilled to be part of our customers’ lives, cooking and creating experiences in their home kitchens.

WHO’S IN THE KITCHEN

At Blue Apron we love our product (physical and digital) and believe when people experience it for themselves they will too. The Digital Product team is responsible for the entire end-to-end digital customer experience, from first to last touch. We’re a lean, empathetic team of go-getters that work collaboratively with every team at Blue Apron.

The Senior Product Manager - Growth is crucial in building and testing effective digital experiences at Blue Apron to acquire and convert new customers. They are responsible for building delightful customer experiences that achieve growth KPIs, as well as building scalable tools and systems that facilitate the effective acquisition and channel attribution of new customers via all marketing channels. In conjunction with your marketing, design and engineering partners you will set and execute the vision and strategy for the growth roadmap.

The Senior Product Manager - Growth will be responsible for the planning, prioritization, experimentation and execution of successful experiences, products and integrations. This includes understanding and prioritizing product, customer, and stakeholder needs, defining product goals, and working closely with engineering, design, and stakeholders to bring solutions to market. You’ll ensure successful product performance through analysis, a deep understanding of marketing needs, customer needs and objective data analysis and reporting.

WHAT'S ON THE MENU

Work with business stakeholders, design and engineers to analyze, ideate, execute and validate new user facing experiences to achieve shared acquisition, conversion and activation goals.

Evaluate and execute the installation of marketing tools and data integrations that allow Blue Apron to optimize our new customer acquisition, conversion and activation marketing across multiple channels.

Conduct experiments and user research to achieve growth goals, shape the vision for the growth roadmap and become an expert in your domain.

Work with our partnerships team to understand the needs of potential partners and work with the rest of the Digital Product team to translate these into shared capabilities.

Work with marketing to develop tools allowing them to adjust goals and run creative experiments.

Collaborate with product managers across Blue Apron's content, creation, data, commerce, and monetization verticals, in order to integrate the Performance Marketing tools effectively across our full technology stack.

NECESSARY INGREDIENTS

5 years in Product Management at a technology company; must have worked on growth and marketing technology problems.

Experience in funnel analysis through GA and other platforms.

Experience working with marketing platform vendors, media agencies, partners and marketing team.

Experience delivering impactful products and features that are heavily informed by data, as well as user research.

Track record in building successful, user-facing acquisition, conversion and activation experiences.

Experience in using experimentation to drive business KPIs, while remaining user-focused.

Passion for building products that unlock value for people who are not power users.

Experience influencing the Executive Team members on key strategy and cross-functional initiatives.

Ability to establish, track and report objectively on product performance metrics.

WHY WE LOVE THIS DISH

Competitive compensation range: $155,000 - $200,000

Annual Performance based Bonus

Employee Discount Program

Health, dental and vision benefits

40(k) with company match

Generous Paid Time Off

Blue Apron provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, marital status or veteran status. In addition to federal law requirements, Blue Apron complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

• Strategy and Planning - Liberty, 28 Liberty Street, New York, New York, United States of America

Salary : $155,000 - $200,000